Responsibilities
- Work on the creation, execution, and maintenance of PPC Ads campaigns in Google Ads.
- Generate qualified leads according to the provided targets.
- Proficiency in keyword research and keyword competition Analysis.
- Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
- Conduct A/B testing for social media and various ad campaigns.
- Manage and report on budget planning/performance of ad campaigns.
- Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns.
- Perform and report on ad quality analysis.
- Create a campaign expense sheet on a timely basis.
- Work on implementing automation techniques on emerging trends.
- Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels.
- Create, design, execute, monitor, and analyze successful email marketing campaigns.
- Execute message campaigns through automation tools.
- Monitor, respond, and engage with the online community daily.
This job was posted by Ananya Ghosh from Bhanzu.
