About Empathy
Empathy is a emotional support platform connecting users with
trained listeners.
We are not a dating app, not adult chat, and not a therapy or counselling platform.
Role Overview
We're looking for a Performance Marketer who can grow Empathy ethically and responsibly.
This role is about bringing the right users, not chasing installs or vanity metrics.
Key Responsibilities
- Run and optimize paid campaigns on Meta & Google
- Drive high-intent, quality installs with retention in mind
- Maintain Empathy's premium and ethical positioning
- Ensure the app is never positioned as dating, adult chat, or counselling
- Collaborate on respectful, compliant ad creatives & messaging
- Track and optimize CAC, CPI, conversions, and early retention
What We're Looking For
- 24 years of performance marketing experience
- Strong understanding of app funnels & paid acquisition
- Experience with sensitive categories (wellness / mental health is a plus)
- Ethical, data-driven mindset with ownership
Why Empathy
- Purpose-driven product
- Ethical marketing freedom
- Founder-led clarity
- Real impact on people's lives
Final Note
If you believe growth should be clean, honest, and human-first,
Empathy is the right place for you.
Skills: metrics,ethical marketing,chat,cpi,messaging,data,app,google,cac,drive,empathy,campaigns
