Performance Marketer

About Us:

Course Compass is India's fastest-growing upskilling and freelancing platform dedicated to empowering Tier 2 and Tier 3 college students. We offer live courses, a freelancing marketplace, and guaranteed work opportunities for students across India. We are currently scaling our subscription-based membership model and are seeking a data-driven, creative, and goal-oriented Performance Marketing Specialist to boost conversions.

Role Overview:

We are looking for a highly analytical and results-oriented Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns (Meta, Google, YouTube, and other relevant platforms) to drive high-quality student subscriptions for our 1,000 and 3,000 membership plans. Your main KPI will be generating low-cost, high-converting leads that convert into paying subscribers.

Key Responsibilities:

Plan, manage, and optimize paid ad campaigns across Facebook, Instagram, Google Ads, and YouTube.

Develop compelling ad creatives (images, videos, ad copy) in collaboration with our design and content team.

Conduct A/B testing for creatives, landing pages, and audiences.

Track campaign performance, optimize ROAS, and reduce CPL.

Build and refine audience segments to target students in Tier 2/3 cities.

Work closely with the product and sales team to align messaging with user journey.

Create reports with insights and present weekly performance dashboards.

Identify new platforms and growth hacks to scale campaigns.

Requirements:

2+ years of hands-on performance marketing experience.

Proven track record of lowering CAC and increasing ROAS for digital products or subscription-based services.

Proficiency in ad tools (Meta Ads Manager, Google Ads, etc.).

Strong understanding of landing page psychology and lead funnels.

Data-driven mindset with knowledge of analytics tools (Google Analytics, Hotjar, etc.).

Excellent copywriting and creative ideation skills.

Bonus: Experience in marketing to students or edtech background.

Key KPIs:

Cost Per Lead (CPL) 20

ROAS 3x

Conversion Rate from lead to paying member 10%

Perks:

Opportunity to work directly with the founding team

Flexible working hours

Performance-based bonuses

Opportunity to impact thousands of student careers