Performance Creative Strategist (D2C)

Role Overview

We are looking for a D2C Creative Strategist who can use data to decide what ad creatives to create and help improve performance marketing results.

This role focuses on creative strategy for paid ads, not execution.

Key Responsibilities

Analyze ad performance (Meta & Google Ads)

Identify what creatives, hooks, and formats are working

Plan new ad creatives based on data insights

Build and run a simple creative testing roadmap

Work with performance team and content creators to execute ideas

Continuously improve ROAS, CTR, and conversions

Requirements

2–6 years experience in D2C brand or performance marketing agency

Strong understanding of Meta Ads

Good knowledge of performance metrics (ROAS, CAC, CTR, CVR)

Experience working on ad creatives (UGC, video ads, etc.)

Data-driven thinking with creative mindset