Performance Marketing Manager

Company Description:

BrightCHAMPS is a holistic skill-building platform dedicated to bridging the gap between traditional education and essential real-world competencies. Offering expert-designed courses in various fields like Coding, Financial Literacy, Math, Robotics, AI, and Communication, BrightCHAMPS empowers the next generation of leaders. With operations in over 30 countries and delivering 200,000+ live classes monthly, the platform has achieved global recognition. Backed by $63M in funding and a $650M valuation, BrightCHAMPS prides itself on a collaborative, impact-driven work culture. The company's vision is to provide transformative education to every child, equipping them with the tools needed to shape a brighter future.

Key Responsibilities:

• Own end-to-end management of Google Ads accounts across Search, Display,

YouTube, Performance Max, and Discovery campaigns

• Build and scale campaigns targeting parents and students across India, Southeast

Asia, the Middle East, and other key markets

• Conduct deep keyword research, audience segmentation, and intent mapping to

maximize relevance and Quality Score

• Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,

Maximize Conversions) across funnel stages

• Manage Performance Max campaigns including asset group strategy, audience

signals, and listing feed optimization

• Own end-to-end management of Meta Ads (Facebook & Instagram) across

Awareness, Consideration, and Conversion objectives

• Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,

Interest, and Broad targeting strategies

• Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead

Gen, and Conversion campaigns

• Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV

• Collaborate with creative teams to test ad copies, hooks, and creatives for

performance improvement

• Work closely with analytics and product teams to improve funnel conversion rates

and attribution accuracy

• Generate actionable insights through dashboards and performance reports

Requirements:

• 4+ years of hands-on experience managing both Google Ads and Meta Ads, with

budgets of ₹50L+ per month combined

• Deep expertise in Google Search, Display, YouTube, and Performance Max

campaigns

• Strong command of Meta campaign structures, Advantage+, Lead Gen, and

retargeting funnels

• Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and

learning phase dynamics

• Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution

strategies

• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager

• Strong analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar

dashboarding tools

• Prior experience in edtech, D2C, or subscription-based businesses

• Exposure to international markets (SEA, MENA, or US)

What We're Looking For:

• Strong ownership mindset with a bias for action

• Data-driven decision-maker with a growth-first approach

• Ability to balance performance, creativity, and experimentation

• Someone who thrives in a fast-paced, high-impact environment