Packaging Designer

Packaging Designer — MARS Cosmetics | Delhi

What you'll do

Design primary and secondary packaging for makeup, skincare, and personal care — from concept sketches through print-ready dielines. You'll work across the full lifecycle: structural design, graphic layout, shade/variant adaptation, regulatory text placement, and vendor artwork coordination. Expect 30+ SKU launches a year across multiple categories.

Day-to-day

1. Create packaging artwork (cartons, labels, sleeves, pouches, jars, tubes) in production-ready formats
2. Build and maintain dieline templates across packaging formats
3. Adapt hero designs into shade extensions and variant grids efficiently
4. Collaborate with R&D on structural feasibility — wall thickness, decoration compatibility (hot stamping, UV print, shrink sleeves)
5. Prepare print-ready files with correct color profiles (CMYK/Pantone), bleed, barcode placement, and legal/regulatory copy blocks
6. Coordinate with packaging vendors and printers on proofing, color matching, and material specs
7. Own the packaging component library — master files, brand guidelines adherence, version control

You need

1. 3–6 years in packaging design, ideally in beauty/FMCG (not just branding or digital)
2. Expert in Adobe Illustrator and InDesign; working knowledge of Photoshop and 3D mockup tools (KeyShot, Esko, or similar is a plus)
3. Can read and create dielines — understands score lines, glue flaps, grain direction
4. Knows print production: substrates (art card, metalized board, PP, PE), finishes (spot UV, foil, emboss, matte lam), and their cost/quality tradeoffs
5. Has worked directly with packaging vendors/converters, not just handed off files
6. Eye for shelf presence and hierarchy — understands that a 4-inch carton face has 2 seconds to communicate

Nice to have

1. Exposure to structural/industrial packaging design (bottle shapes, closures, molds)
2. Experience with sustainable packaging materials or refill formats
3. Portfolio includes mass-market beauty or color cosmetics work

What this isn't

This is not a branding or social media design role. You'll spend most of your time in Illustrator on dielines, not in Figma on feeds. If you enjoy the craft of making a physical object look and feel premium within real manufacturing constraints — that's the job.