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Hiring for Meta Ads Specialist - Meta Ads Specialist Plan, launch, and optimize Meta lead generation
campaigns for online degree programs. Drive high-quality leads within CPL goals
across multiple student personas. Develop creatives (in collaboration with
design) for carousel, video, and static ads. Regularly analyze campaign
performance, run A/B tests, and fine-tune targeting. Work closely with the
counseling and admissions team to qualify and refine lead quality. Stay ahead
of algorithm changes, trends, and best practices in Meta advertising. Must-Have Skills 2–4 years of hands-on Meta Ads experience (lead gen specifically).
Deep understanding of Meta Business Manager, pixel, custom audiences, and lead forms.
Ability to segment audiences based on behavior, interest, and funnel stage.
Strong grasp of performance metrics like CPL, CTR, CVR, ROAS, etc.
Familiarity with higher education, ed-tech, or similar B2C campaigns is a bonus
2-4Yrs experience
Part time-Remote
3months contract
Diversity Hiring
Interested pls share cv to [Confidential Information] / call on 7624902410
Job ID: 116679195
Skills:
Reporting Tools, Cpc, Meta Ads, ROI, Keyword Research, Google Ads, PPC strategies, Campaign performance tracking, Data Analysis, CTR, Bid Management, audience segmentation
Skills:
Pixel tracking, Meta Ads Manager, Event configuration, Landing page performance optimisation, audience segmentation, Targeting strategies, Business Manager, Conversion optimisation, Attribution models, Funnel strategy
Skills:
performance marketing, cpl, Meta Ads Manager, ROAS, CAC, Lead Generation, campaign optimization
Skills:
Meta Ads, Facebook Ads, Instagram Ads, Digital Marketing, Performance Analysis, a/b testing
Skills:
google sheets , Excel, Google Analytics, Meta Ads Manager, Meta Ads, Attribution platforms
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