Google & Meta Ads Specialist (2-4 Years)

Company Description

TraviYo is a comprehensive solution designed for travel professionals, offering cutting-edge technology, marketing support, and mentorship. The platform transforms traditional travel businesses by enabling their transition from offline to online operations. TraviYo empowers travel companies to streamline their processes and adapt to the evolving digital landscape in the travel industry. By providing innovative tools and strategies, TraviYo helps businesses enhance their efficiency and growth.

Role Description

TraviYo is seeking a Google & Meta Ads Specialist with 2-4 years of experience. This full-time, on-site role is located in Noida. The individual will be responsible for creating, managing, and optimizing ad campaigns on Google Ads and Meta (Facebook & Instagram) platforms. Primary tasks include keyword research, audience targeting, performance analysis, creating ad copies and creatives, and ensuring campaigns meet key performance indicators (KPIs). Collaborating with the marketing team to align with business goals and reporting on campaign effectiveness will also be key responsibilities.

Qualifications

• Expertise in Google Ads and Meta Ads platforms, including campaign creation, optimization, and reporting
• Strong skills in keyword research, audience segmentation, and bid management
• Experience in crafting compelling ad copies and designing effective ad creatives
• Proficiency in data analysis, campaign performance tracking, and reporting tools
• Understanding of PPC strategies and familiarity with metrics like CTR, CPC, and ROI
• Excellent communication and teamwork skills to coordinate with the broader marketing team
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred
• Prior experience in the travel or technology industry is a plus