Meta Ads Specialist

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This is a full-time on-site position located in Gurugram. The Meta Ads Specialist will be responsible for developing, implementing, and optimizing high-performing ad campaigns across Meta platforms such as Facebook and Instagram. The role involves creating targeted ad content, analyzing campaign performance, managing ad budgets, conducting A/B testing, and ensuring alignment with overall marketing strategies. The specialist will collaborate with the creative team, provide performance reports, and identify growth opportunities to maximize campaign ROI.

• Proficiency in Meta Ads Manager tools, campaign optimization, and A/B testing techniques
• Strong analytical skills for tracking performance metrics and interpreting campaign data
• Experience in paid social campaigns, media buying, and budget management
• Creativity in developing ad content, including ad copywriting and visual strategy
• Understanding of digital marketing fundamentals, audience targeting, and customer segmentation
• Strong communication and collaboration skills to coordinate with cross-functional teams
• Experience in similar roles and knowledge of social media trends and best practices
• Bachelor's degree in Marketing, Business, or relevant field