Digital Ads Specialist (Amazon, Quick Commerce & Meta Ads)

Location: Delhi

Experience: 25 years (Mandatory experience in Amazon Ads + Quick Commerce Ads + Meta Ads)

We are hiring a Digital Ads Specialist to manage performance marketing across Amazon Ads, Quick Commerce Ads (Blinkit / Instamart / Zepto), and Meta Ads. The ideal candidate should be analytical, hands-on, and experienced in managing ROI-driven campaigns with end-to-end ownership of planning, execution, optimization, and reporting.

• Plan, execute, and optimize Amazon Ads including Sponsored Products, Sponsored Brands, Display Ads, and DSP (optional).
• Manage Quick Commerce advertising across Blinkit, Instamart, Zepto & BigBasket (events, visibility banners, CPA/CPC promotions).
• Run and optimize Meta Ads (Facebook & Instagram) with a focus on sales, remarketing, and audience building.
• Own daily and weekly campaign-level performance metrics (ROAS, ACOS, TACOS, CTR, CPC).
• Conduct deep keyword research, competitor analysis, and audience segmentation.
• Manage budgets across platforms and ensure optimal allocation for maximum revenue.
• Work with design teams for ad creatives and ensure platform compliance.
• Coordinate with e-commerce, brand, and sales teams for product priorities and offer planning.
• Prepare dashboards and performance reports, highlighting insights and action points.
• Continuously test new strategies, creatives, and campaign structures for improved performance.

• Mandatory experience managing campaigns on Amazon Ads, Quick Commerce Ads (Blinkit/Instamart/Zepto), and Meta Ads.
• Strong understanding of Amazon PPC strategy, keyword match types, and ACOS/ROAS optimization.
• Hands-on experience with quick commerce paid tools, banners, events, and promotions.
• Expertise in Meta Ads Manager
• Strong analytical skills and proficiency in Excel/Sheets.
• Ability to work with large data sets and interpret actionable insights.
• Creative mindset with the ability to brief designers for ad creatives.

• Candidates without relevant experience in Amazon Ads + Quick Commerce Ads + Meta Ads will NOT be considered.
• This role requires practical performance marketing experience, not just theoretical knowledge.
• Irrelevant applications will be rejected automatically.