Location: Gurugram, Haryana (In-Office)

Job Type: Full-time

About the Role:

We are looking for a highly creative and analytical Meta & YouTube Ads Creative Specialist to develop and optimize high-performing ad creatives across paid marketing channels, including Facebook, Instagram, YouTube, LinkedIn, Twitter, and more. In this role, you will own the end-to-end creative processfrom ideation to executionwhile continuously analyzing performance data to refine and improve ad effectiveness.

Key Responsibilities:

Creative Development & Execution

Develop engaging and conversion-driven ad creatives (static, video, GIFs, and copy) tailored for different performance marketing channels
Take complete ownership of video ad production pre-production (script writing, storyboarding), production (set, actors), and post-production (editing & finalization)
Collaborate with designers, video editors, and performance marketers to ensure creatives align with brand guidelines and campaign goals
Stay up-to-date with the latest creative trends and ad formats across all performance platforms
Run A/B tests on creatives, headlines, and messaging to optimize ad performance

Performance Analysis & Optimization

Track, analyze, and report on creative performance using platform analytics and third-party tools
Identify key trends, insights, and creative learnings to continuously improve ad performance
Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights
Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

Collaboration & Strategy

Partner with the paid media team to align creatives with audience targeting and campaign objectives
Conduct competitor analysis to benchmark performance and identify creative opportunities
Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements

13 years of experience in performance marketing content creation or a similar role
Strong knowledge of Meta Ads, YouTube Ads, LinkedIn Ads, and Twitter Ads, including creative best practices
Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.)
Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing software is a plus
Excellent copywriting skills with the ability to craft compelling ad messaging
Strong analytical mindset with the ability to interpret data and translate it into creative improvements
Experience running A/B tests and iterating creatives based on performance insights

Nice to Have

Experience working in a fast-paced, high-growth startup environment
Knowledge of programmatic advertising and other performance channels
Familiarity with generative AI tools for content creation

Why Join Us

Work with a data-driven, high-impact marketing team
Be at the forefront of creative innovation in digital advertising
Competitive salary and benefits package
Growth opportunities in a rapidly scaling company

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