Designation- Media Strategist
Employment Type: Full-time
Experience: 1-3 Years
Location: 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003)
What Will You Be Doing
- Develop comprehensive media strategies aligned with client business objectives, audience insights, and market trends
- Conduct competitive analysis to identify positioning opportunities and differentiation strategies.
- Basic understanding of META and Google Ads
- Collaborate with cross-functional teams including Creative, Account Management, etc to ensure seamless integration of strategic plans.
- Craft compelling Digital media strategy and Media planning.
- Evaluate digital performance using data-driven insights, providing actionable recommendations for optimization.
- Stay updated on social media trends, platform updates, and emerging technologies to enhance client strategies.
- Build and maintain strong client relationships, understanding their business goals and providing strategic guidance.
- Leverage both primary and secondary research methodologies to gather insights
What Is Required
- 1-3 years experience in social media strategy, digital marketing, Paid media or related.
- Proven track record of developing and executing Paid media strategies that drive business results.
- Strong analytical mindset to interpret performance metrics and translate them into strategic insights.
- Ability to lead strategic discussions and present ideas in a compelling and persuasive manner.
- Excellent project management skills
- Confidence in managing client communication and aligning stakeholders.
Required Skills
- Proficiency in Tools (Google Keyword Planner, GA4, SEMrush, etc..)
- Strong writing and storytelling abilities.
- Understanding data triangulation, audience segmentation, and consumer journey mapping.
- Ability to create visually appealing and structured PowerPoint presentations.
- Basic knowledge of paid media campaigns and influencer marketing is a plus.
- Agility to adapt to changing client needs and market dynamics.
