Social Media Strategist

Company Description

Digital Marketers Perth is a data-driven digital marketing agency dedicated to achieving tangible results for businesses of all sizes. We specialize in SEO, Google Ads, Meta Ads, website optimization, and conversion-focused strategies designed to generate high-quality leads. Our approach centers on measurable outcomes, emphasizing ROI and continuous optimization to drive business growth. We value transparency, accountability, and fostering long-term partnerships with local businesses, service providers, and eCommerce brands. With expertise in both paid advertising and organic growth, we focus on delivering scalable, impactful solutions.

About the Role

We are seeking a creative and strategic Social Media Strategist with minimum 2 years of experience who combines strategic thinking with hands-on design capabilities to elevate our brand presence across all social platforms.

This role requires a unique blend of brand expertise, creative design skills, and data-driven social media management to craft compelling narratives that resonate with our target audiences.

Key Responsibilities

Strategic Planning & Brand Management

Develop and execute comprehensive social media strategies aligned with overall brand positioning and business objectives

Define brand voice, visual identity, and messaging guidelines across all social platforms

Conduct competitive analysis and market research to identify trends, opportunities, and best practices

Create content calendars that balance brand storytelling, community engagement, and campaign-specific objectives

Establish KPIs and measure campaign performance, providing actionable insights for continuous improvement

Creative Design & Content Creation

Design scroll-stopping visual content including graphics, carousels, reels, stories, and video thumbnails

Create branded templates and maintain visual consistency across all social touchpoints

Conceptualize and execute creative campaigns from ideation through final delivery

Develop infographics, motion graphics, and multimedia content that drives engagement

Ensure all creative assets align with brand guidelines while pushing creative boundaries

Social Media Management

Manage day-to-day operations across multiple social platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, Pinterest, YouTube)

Monitor social conversations, respond to comments, and build authentic community relationships

Collaborate with cross-functional teams including marketing, sales, and customer service

Stay ahead of platform algorithm changes, new features, and emerging social trends

Manage influencer partnerships and user-generated content initiatives

Analytics & Optimization

Track, analyze, and report on social media metrics and campaign performance

Conduct A/B testing on creative formats, messaging, and posting strategies

Translate data insights into strategic recommendations and creative optimizations

Monitor brand sentiment and address reputation management issues proactively

Required Qualifications

Experience & Education

2+ years of experience in social media marketing.

Proven track record of building and growing engaged social media communities

Portfolio demonstrating strong design skills and successful social media campaigns

Bachelor's degree in Marketing, Communications, Design, or related field (or equivalent experience)

Technical Skills

Design Tools (Required):

Adobe Photoshop Advanced proficiency

Adobe Illustrator Advanced proficiency

Canva Expert level

Adobe Premiere Pro or similar video editing software

Figma or Adobe XD (preferred)

Social Media Tools:

Social media management platforms (Hootsuite, Sprout Social, Buffer, Later, or similar)

Meta Business Suite

Analytics platforms (Google Analytics, native platform insights)

Content scheduling and collaboration tools

Core Competencies

Brand Expertise

Deep understanding of brand development, positioning, and architecture

Ability to translate brand strategy into visual and written content

Experience maintaining brand consistency across diverse content formats

Knowledge of brand storytelling and narrative development

Creative Thinking

Strong conceptual thinking with ability to generate original ideas

Solution-oriented mindset for creative problem-solving

Ability to think beyond trends and create trend-setting content

Visual storytelling expertise across different formats and platforms

Design Sensibility

Strong grasp of design principles (typography, color theory, composition, hierarchy)

Understanding of visual trends and platform-specific content formats

Ability to adapt designs for different aspect ratios and platform requirements

Eye for detail and commitment to design excellence

Strategic Mindset

Data-driven decision making combined with creative intuition

Ability to balance short-term tactical needs with long-term brand building

Strong project management and organizational skills

Experience managing multiple campaigns and deadlines simultaneously

Preferred Qualifications

Experience in relevant industry or B2B/B2C sector

Knowledge of paid social advertising (Meta Ads, LinkedIn Ads, TikTok Ads)

Motion graphics and animation skills (After Effects)

Photography and photo editing expertise

Copywriting skills for social platforms

Understanding of SEO and content marketing principles

Experience with social listening tools

Familiarity with emerging platforms and digital trends

Personal Attributes

Self-motivated with ability to work independently and collaboratively

Excellent communication and presentation skills

Adaptable and comfortable with fast-paced, evolving environments

Passionate about social media, digital culture, and creative innovation

Strong leadership presence with ability to mentor junior team members

Cultural awareness and sensitivity for diverse global audiences

What We Offer

Competitive salary package

Professional development opportunities

Creative freedom and autonomy

Access to latest design tools and technology

Collaborative and innovative team culture

How to Apply

Please submit your application including:

Updated resume/CV

Portfolio showcasing social media campaigns and design work

Cover letter highlighting your strategic approach to social media

Links to social media accounts you've managed (with metrics if possible)