Position Title: Social Media Strategist
Department: Marketing
Location: Shalimar Bagh Delhi
Role Objective
To lead the strategic planning, approval governance, research pipeline, and performance monitoring across all social media platforms, ensuring measurable growth in reach, engagement, and brand authority.
This role requires a structured and analytical thinker with a strong understanding of platform analytics, audience psychology, and content performance optimization.
Key Result Areas
- Social Media Governance & Approvals
- Conduct final review and approval of all social media content prior to publishing
- Ensure consistency in brand tone, messaging, and alignment with business objectives
- Calendar Discipline & Execution Control
- Own and manage the monthly and weekly content calendar
- Ensure 100% adherence to the posting schedule through proactive planning
- Research & Growth Strategy
- Build and maintain a structured content research pipeline
- Identify industry trends, competitor insights, and high-engagement content formats
- Develop strong hook strategies for reels, posts, and short-form content
- Podcast Research & Q&A Development
- Conduct in-depth research prior to each podcast recording
- Prepare structured, high-impact Q&A aligned with brand positioning and marketing strategy
- Social Media MIS & Performance Intelligence
- Prepare weekly performance reports (MIS) for each platform
- Analyze data and recommend corrective and growth-focused actions
- Identify content gaps and new growth opportunities
Key Performance Indicators (KPIs Measurable Metrics)
- Posting Adherence: 100% calendar compliance
- Month-on-Month Reach Growth: Minimum 1525% improvement
- Engagement Rate: 2.5%4% (platform dependent)
- Reel Views Growth % (month-on-month increase)
- Approval Turnaround Time (TAT): Within defined SLA
- Weekly MIS Submission: 100% on-time delivery
- Content Gap Resolution Time
- Contribution to inbound lead improvement via social media
Required Experience & Skills
- Minimum 3+ years of proven experience in Social Media Strategy
- Strong analytical understanding of LinkedIn, Instagram, YouTube, and Meta insights
- Experience in B2B or construction/architecture/building materials industry preferred
- Must have prior experience strategically managing 2025 social media accounts at scale, with structured reporting and measurable growth outcomes
- Strong research capability with structured documentation skills
- Proficiency in Excel / Google Sheets for data-driven reporting
- Strong written English and content structuring skills
- Ability to professionally coordinate with agencies and internal stakeholders
