Media Buyer

Company Description Zone Media is a modern digital solutions company that helps brands optimize their marketing spend across channels. The team specializes in Performance Marketing, Programmatic Ads, Video Advertising, and Push Notifications. By combining data-driven insights with creative execution, Zone Media designs growth-focused strategies that increase traffic, leads, and sales. The company values innovation, measurable results, and long-term partnerships with clients seeking scalable digital marketing solutions.

Role Description The Media Buyer role at Zone Media is a full-time, on-site position based in Gurugram. The Media Buyer is responsible for planning, executing, and optimizing paid media campaigns across digital platforms to achieve performance goals. Daily tasks include analyzing audience data, selecting appropriate channels and inventory, negotiating media rates, and managing budgets. The role also involves monitoring campaign performance, preparing reports with actionable insights, and collaborating with internal teams to align media plans with overall marketing strategies. The Media Buyer is expected to stay current with industry trends, ad technologies, and platform updates to enhance campaign effectiveness.

Qualifications

• Candidates should possess strong skills in Media Planning and Media Buying for digital campaigns.
• Candidates should possess solid Media Strategy capabilities and an understanding of performance marketing principles.
• Candidates should possess advanced Analytical Skills, including the ability to interpret campaign data and optimize based on insights.
• Candidates should possess effective Communication skills to collaborate with internal teams and external partners.
• Relevant experience with major ad platforms (e.g., Google Ads, Meta Ads, programmatic platforms) is beneficial.
• A background in digital marketing, advertising, or related fields, with prior experience in a similar role, is preferred.
• Comfort with reporting tools, spreadsheets, and basic data analysis, along with attention to detail and time management, is advantageous.
• A degree in Marketing, Advertising, Business, or a related discipline is beneficial but not mandatory if equivalent experience is demonstrated.