Campaign Strategy & Planning
- Develop comprehensive media strategies tailored to e-commerce objectives.
- Allocate and forecast media budgets to maximize returns.
- Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.
Campaign Execution & Management
- Lead ad campaign launches, ensuring smooth execution across platforms.
- Oversee ad account management, ensuring compliance and best practices.
- Conduct creative testing and iteration to improve ad performance continuously.
Optimization & Performance Analysis
- Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).
- Leverage audience segmentation and retargeting strategies to drive conversions.
Data Reporting & Insights
- Prepare detailed performance reports and analytics for internal and external stakeholders.
- Use data-driven insights to inform and refine media strategies.
Requirements
- Proven experience in media buying, specifically within the e-commerce sector.
- Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
- Expertise in budget allocation, campaign optimization, and performance analysis.
- Ability to work with cross-functional teams and adapt to a fast-paced environment.
- Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
Benefits
- Flexible working hours
- Variable/Incentive Component in addition to Fixed Package
- 5 - Days working culture
- Health Insurance Benefits
- Tenure Recognition and Awards
- Leave Benefits as per Milestones
- Performance Linked Growth Opportunities
- Out of Term Appraisals
