Media Buyer (Meta Ads)

ABOUT CRETIKPANDA

We're a fast-growing e-commerce brand house, building and scaling our brands from scratch.

From viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.

Our mission is simple: Create content that people love, share, and can't scroll past.

About the Role

We are looking for a results-driven Performance Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimising online marketing campaigns across various digital channels. You should have a strong understanding of paid marketing, analytics, and ROI-driven strategies.

Key Responsibilities

• Plan, create, and manage performance marketing campaigns across platforms like Meta Ads, Google Ads, YouTube Ads, and others.

• Monitor and analyse campaign performance to achieve target KPIs (CPA, ROAS, CTR, CPL, etc.).

• Conduct A/B tests to identify high-performing creatives, audiences, and strategies.

• Optimise ad spending to maximise ROI and improve campaign efficiency.

• Work closely with creative and content teams to develop high-converting ad creatives.

• Track daily budgets, campaign pacing, and performance metrics.

• Prepare weekly & monthly reports with insights and growth recommendations.

• Stay updated with the latest digital marketing trends and platform updates.

• Manage landing pages, funnels, and tracking setups (Pixel, UTM, GA4, etc.).

Requirements

• 1–2 years of experience in performance marketing

• Strong knowledge of Meta Ads & Google Ads

• Experience with analytics tools (GA4, Data Studio)

• Data-driven mindset with strong analytical skills

• Good communication & problem-solving skills

• Certifications (Google/META) are a plus

Job Type: Full-time

Location: Rohini Sector 18 (On-site only)

Salary: 20,000 per month + Performance-Based Incentives

Vacancy: 2-3 candidates