Media Buyer (CPL Vertical)

We are looking for a results-driven Media Buyer to plan, execute, and optimize digital advertising campaigns targeting the US market. The ideal candidate should have strong analytical skills, platform expertise, and a passion for performance marketing.

What do we need from your end

● Identify target audiences in the US and develop effective media strategies

● Plan and execute media buying campaigns across multiple platforms

● Negotiate pricing, ad placements, and inventory with media vendors

● Optimize campaign performance to achieve the best ROI

● Manage budgets and ensure efficient allocation of resources

● Monitor and adjust campaign schedules as needed

● Test and explore new advertising platforms and channels

● Ensure creatives are properly displayed and aligned with campaign goals

● Track campaign performance and generate detailed reports

● Build and maintain strong relationships with partners and vendors

Requirements

● Proven experience as a Media Buyer or similar role (digital media preferred)

● Hands-on experience with platforms like Facebook, TikTok, NewsBreak, and Bigo

● Strong understanding of media planning and buying strategies

● Familiarity with media analytics and performance tracking tools

● Excellent communication and negotiation skills

● Strong analytical and problem-solving abilities

● Bachelor's degree in Marketing, Advertising, or a related field

Location

Onsite, Gurgaon