Marketing Specialist

JOB DESCRIPTION:

Company Name: Thriwe Consulting Pvt. Ltd.

Position: Marketing Specialist

No. Of Opening: 1

Experience: 4 + Years

Salary: Market standard

Working Location: Saket, New Delhi

Roles & Responsibilities:

• Developing and executing marketing plans aligned with corporate and brand directives, while also reflecting local priorities.

• Establishing brand awareness on social media platforms by creating awareness and consideration and developing a comprehensive social media strategy.

• Demonstrating proficiency across all social media platforms, particularly LinkedIn, and staying abreast of the latest trends, tools, metrics, insights, and processes.

• Driving branding and communications for performance marketing initiatives.

• Monitoring the effectiveness of social media and performance marketing campaigns and making necessary adjustments as required.

• Creating and overseeing all marketing materials and collateral to ensure alignment with the brand's direction.

• Managing communications spending and collaborating with vendors and agencies.

• Collaborating with cross-functional teams and external agencies to maintain consistent brand messaging and communication strategies.

• Drive collections within budgeted timelines, ensuring customer satisfaction for Pan India Projects.

• Keen market insight to pre-empt market needs and develop and implement strategies for new products and services accordingly.

• Creating a roadmap to gain share of customers mind and customer's wallet.

• Conceptualising, managing, and maintaining loyalty and reward programs.

• Formulating customer contests and customer referral programs based on app/digital/other platforms.

• Creating successful customer engagements at events & exhibitions.

• Carrying out Sales site based campaigns.

• Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Managing a library of customer success stories/testimonials.

• Identifying customers and their current and future needs, monitoring the competition and adapting strategies accordingly

Requirements:

• Candidates with a proven track record in marketing, preferably within the B2B sector. Min 4 year experience

• Candidate should be excited about the opportunity to work with a leading B2B loyalty platform and eager to contribute fresh ideas to the team

• Candidate who can strike a balance between independent thinking and effective teamwork

• Having a keen eye for detail and a data-driven mindset will be essential in this role as you analyze campaign performance and identify areas for optimization.