Growth Marketing Specialist - Lead Generation

Nected is a no-code rule engine and workflow automation platform that helps businesses make faster decisions and automate complex processes without writing code.

We enable product and tech teams to ship features 10x faster, free up engineering bandwidth by 80%, and empower business users to modify critical logic in minutes instead of weeks.

Whether it's dynamic pricing logic, eligibility criteria, approval workflows, or decision treesteams can create and modify them independently, iterate rapidly, and respond to market changes in real-time.

Who We Serve: We work with mid-size to large scale enterprises across fintech, insurance, healthcare, e-commerce, SaaS, and logistics who need agility in their operations. Our clientele includes companies like PUMA, Bajaj Auto, TATA 1mg, Zelis Healthcare, Libra solutions etc.

We're looking for a hands-on performance marketer to own lead generation for our US market expansion. This is a contract role focused on execution, experimentation, and driving measurable results across paid and organic channels.

Responsibilities:

• Plan, launch, and optimize paid campaigns targeting US B2B prospects.
• Drive inbound leads through forums, communities, and content.
• Set up campaigns, tracking, dashboards, and conversion optimization.
• Run A/B tests, analyze data, and scale high-performing strategies.
• Collaborate with sales to ensure lead quality.

Requirements:

• 24 yrs experience in performance marketing & lead generation.
• Proven success with LinkedIn & Google Ads targeting US/North American markets.
• Experience with CRM tools, analytics, and marketing automation.
• Experimental, data-driven, independent, and resourceful.

Why You'll Love This Role:

• End-to-end ownership and freedom to experiment.
• Direct impact on pipeline, revenue, and business growth.
• Remote, flexible, fast-paced, and performance-driven.
• Opportunity for contract extension or full-time conversion.