Marketing Specialist

Company Description KRANCER MEDSOLUTIONS focuses on a team-based approach to cancer care, supported by a robust and dedicated workforce. The organization brings together board-certified experts with specialized training from internationally acclaimed cancer centers. This collaborative model is designed to deliver comprehensive, evidence-based care to patients and their families. Prospective team members will join a professional environment committed to clinical excellence, continuous learning, and multidisciplinary collaboration. The culture emphasizes quality, compassion, and innovation in oncology services.

Role Description The Marketing Specialist will be responsible for planning and executing marketing initiatives that promote KRANCER MEDSOLUTIONS oncology services and strengthen its brand presence. Day-to-day tasks include conducting market research, developing and implementing marketing strategies, coordinating sales and promotional activities, and creating communication materials for both digital and offline channels. The role involves working closely with clinical and administrative teams to understand service offerings, support patient outreach programs, and enhance customer experience. This is a full-time, on-site position based in Kolkata, requiring regular collaboration with internal stakeholders and external partners.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage effectively with patients, families, and internal teams.
• Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and develop targeted campaigns.
• Candidates should possess Sales and basic Marketing skills to support outreach, referral networks, and service promotion.
• Candidates should have proficiency in digital marketing tools (e.g., social media, email campaigns, basic analytics) and presentation skills.
• Candidates should ideally have a bachelor's degree in Marketing, Business, Communications, or a related field, with prior experience in healthcare or service-oriented industries considered an advantage.
• Candidates should demonstrate the ability to work on-site in Kolkata, manage multiple projects, use MS Office or similar tools, and collaborate in a diverse, multidisciplinary environment.