Job Title: Marketing Operations Executive
Department: Marketing
Position Type: Full Time
Location: Remote - India
Working Hours: US
Company Overview:
ALIANDO, is an award-winning Azure Expert Managed Service solutions company focused on selling and deploying Microsoft technologies for U.S. and international companies. For over 20 years, Microsoft and its partners have recommended ALIANDO, for licensing, consulting, and managed services to corporations large and small.
The company offers competitive pay and comprehensive employee benefits, including health insurance, fitness allowances, work-from-home allowances, paid maternity and parental leave, and generous PTO.
At ALIANDO, we aim to unleash the potential of people and technology. Our company was built around the idea that there is no success without team success. We foster a culture of inclusion and fairness where diverse interests, experiences, and backgrounds are celebrated. We strive to empower and unleash the potential of everyone to ensure that every employee has a path to success. We're in it together to make life better for each other, our customers, our partners, and our communities.
Specifically, the Marketing Operations Executive will:
Branding Activities:
- Execute brand awareness campaigns aligned with Microsoft CSP positioning across digital platforms.
- Create, manage, and publish content for websites, blogs, landing pages, email campaigns, and social media channels (LinkedIn primarily).
- Ensure consistent brand messaging across all digital touchpoints in line with corporate and Microsoft co-marketing guidelines.
- Support thought leadership initiatives around Microsoft Fabric, SAP on Azure, and Data & AI through content execution (blogs, banners, social posts, case studies).
- Coordinate with designers, developers, and external vendors to deliver branding assets on time.
- Manage website updates, including banners, solution pages, and Intranet.
- Track and report branding KPIs such as website traffic, engagement, impressions, and reach.
- Create proactive branding campaigns for YouTube promotion
- Work with Microsoft Content to develop internal infographics, articles, used cases.
Lead Generation Activities:
- Execute demand generation campaigns for Microsoft Fabric, SAP, and Data & AI offerings across paid, organic, and email channels.
- Build and manage campaign assets including landing pages, email workflows, forms, and CTAs using marketing automation tools.
- Support webinar, event, and campaign promotions by executing digital outreach plans.
- Manage lead capture, tagging, and routing in coordination with CRM and sales teams.
- Monitor lead status and followup to ensure leads are added to the CRM
- Optimize campaigns based on performance insights and Manager feedback.
- Create hyper-targetted email campaigns for specific customer segments
- Improve the quality of direct traffic via improved SEO & keyword ranking
Funding Support:
- Support Microsoft co-sell and partner-led campaigns by executing approved upselling marketing plans.
- Co-sell & Partner Center lead addition
- Manage endtoend Microsoft funding and incentive claims (Azure Accelerate, Fabric, Assessments,ACO, ECIF, AFO, CPOR)
- Execute marketing campaigns for CPOR
- Execute marketing campaigns and upselling for other fundings
- Co-op fund management
- Work as a back up for customer funding claim requirement identification, & claim creation
- Manage Microsoft marketplace.
Qualifications:
- 12 years of hands-on experience in digital marketing, preferably in B2B IT services, cloud, or technology domains.
- Strong execution experience across channels: email marketing, social media, websites, landing pages, and paid campaigns.
- Familiarity with Microsoft ecosystem offerings (Azure, Fabric, Data & AI, SAP on Azure preferred).
- Experience with marketing automation and CRM tools (e.g., HubSpot, NetSuite, or similar).
- Working knowledge of SEO, SEM, LinkedIn, YouTube campaigns, and email marketing best practices.
- Ability to track, analyze, and report campaign performance using analytics tools.
- Strong coordination and project management skills with attention to detail.
- Excellent written communication skills in English.
ALIANDO is an equal-opportunity employer committed to Diversity, Inclusion & Belonging. Individuals seeking employment at ALIANDO are considered without regard to any protected category, including but not limited to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
