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Marketing Manager

Marketing Manager

Ultratech Cement
Early Applicant
  • Posted 15 hours ago
  • Be among the first 10 applicants

Job Description

  • Develop and execute annual category marketing and Go-To-Market (GTM) plans.
  • Translate customer insights and value propositions into effective market activation strategies.
  • Drive GTM rollout across channels through coordination with internal and external stakeholders.
  • Lead packaging development and refresh projects, ensuring legal and technical compliance.
  • Plan and execute ATL, BTL, and brand-building initiatives to support product launches.
  • Monitor marketing budgets, track campaign effectiveness, and optimize ROI.
  • Develop marketing collaterals by collaborating with agencies, vendors, and cross-functional teams.
  • Track competitor activities, market trends, and share key insights with stakeholders.
  • Drive digital marketing initiatives, including content development, website engagement, and media campaigns.
  • Define and monitor campaign KPIs to improve customer reach, engagement, and conversion.
  • Pilot and scale innovative media platforms and activation programs based on performance and business impact.

More Info

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Key Skills

Brand-building initiatives

Legal and technical compliance

Website engagement

Media campaigns

About Company

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