Sr Marketing Manager B2B

Sr Manager/ Manager – B2B Marketing

Workstore Pvt. Ltd. | Worli Mumbai

Job Description – Marketing Manager

Position Overview

We are looking for a dynamic and hands-on Marketing Manager to lead and execute end-to-end marketing initiatives across corporate branding, digital marketing, content, lead generation, BTL activities, exhibitions, and brand experience.

The ideal candidate should have a strong aesthetic sense, excellent communication skills, a sound understanding of marketing fundamentals, and the ability to understand and communicate technical products effectively. The role requires a blend of strategic thinking, creative execution, project management, and performance orientation.

Key Responsibilities

1. Corporate Marketing – Glide Brands

• Manage and maintain Trademark (TM) and Intellectual Property (IP) tracking and documentation.
• Drive 360° brand management across digital and offline touchpoints.
• Manage corporate presence across:
• LinkedIn
• Corporate presentations / PPTs
• Websites
• Marketing collaterals
• Develop and maintain consistent brand guidelines and visual identity.
• Support employee engagement and internal marketing initiatives.
• Conceptualize and develop marketing content for internal and external audiences.
• Plan and execute BTL activities, exhibitions, events, and trade shows.
• Manage lead-generation initiatives and coordinate with external marketing agencies.
• Brief, monitor, and evaluate agencies, vendors, designers, and other marketing partners.

2. Dyson & Voltaluux – Product & Brand Marketing

Own and coordinate end-to-end marketing requirements for Dyson & Voltaluux, including:

• Development of marketing content across digital and offline channels.
• Website development, updates, content management, and optimization.
• Planning and execution of BTL activities and exhibitions.
• Lead-generation campaigns and initiatives.
• Lead qualification and coordination with the sales team.
• Branding and communication for experience centres.
• Development of product-focused marketing materials and presentations.
• Ensure consistent product positioning and communication across customer touchpoints.

3. Digital Marketing & Performance

Manage and coordinate digital marketing activities with a strong focus on measurable outcomes.

Performance Marketing

• Plan, execute, and monitor campaigns across Meta and Google.
• Develop campaign briefs, creatives, audience strategies, and communication.
• Track campaign performance, lead quality, CPL, conversion, and ROI.
• Work with agencies/internal teams to optimize campaigns.
• Build and maintain remarketing and retargeting audiences.
• Coordinate digital campaigns with broader brand and lead-generation objectives.

Content

• Develop content strategies aligned with brand and business objectives.
• Create/coordinate:
• Social media content
• Product communication
• Website content
• Presentations
• Brochures and marketing collateral
• Exhibition/BTL communication
• Internal communication
• Ensure content maintains a consistent brand voice, visual identity, and quality standard.

4. Lead Generation & Inside Sales

• Develop integrated lead-generation programs across digital, BTL, exhibitions, and other marketing channels.
• Coordinate with sales teams for timely lead handover and follow-up.
• Define and monitor lead qualification criteria.
• Track the complete lead funnel from acquisition to qualification and conversion.
• Identify gaps in lead quality and work with marketing/performance teams to improve targeting.
• Support inside-sales initiatives and ensure marketing and sales teams remain aligned.

5. BTL, Exhibitions & Experience Centres

• Plan and execute BTL campaigns, exhibitions, events, and trade shows.
• Coordinate with vendors, agencies, fabricators, designers, and internal stakeholders.
• Manage event branding, communication, collateral, and customer experience.
• Ensure timely execution within approved budgets.
• Develop branding and communication for experience centres and physical customer touchpoints.
• Measure post-event leads, engagement, and business outcomes.

6. Agency & Stakeholder Management

• Manage external marketing, creative, digital, media, and event agencies.
• Prepare clear briefs and ensure timely delivery of projects.
• Evaluate agency performance and deliverables.
• Coordinate with sales, product, management, HR, and other internal teams.
• Manage multiple projects simultaneously while maintaining quality and timelines.

Functional Pillars / Core Focus Areas

CONTENT

Strategy • Creation • Brand Communication • Social Media • Website • Presentations • Product Collateral • Internal Communication

Own the content ecosystem and ensure every communication is relevant, visually strong, technically accurate, and consistent with the brand.

PERFORMANCE

Meta • Google • Lead Generation • Remarketing • Analytics • Optimization

Drive measurable digital growth through performance campaigns, audience targeting, lead generation, qualification, and continuous optimization.

INSIDE SALES & VICE-CAPTAIN

Lead Qualification • Sales Coordination • Funnel Management • Follow-ups • Campaign Feedback.

Act as the marketing team's bridge with sales, ensuring leads are effectively qualified, followed up, and converted while feeding customer and sales insights back into marketing.

Key Skills & Competencies

Aesthetic & Creative Sense

• Strong understanding of visual communication and branding.
• Good eye for design, layouts, presentations, and overall brand aesthetics.
• Ability to identify and maintain high-quality creative standards.

Communication

• Excellent verbal and written communication skills.
• Ability to develop clear, compelling, and audience-specific marketing communication.
• Strong presentation and stakeholder-management skills.

Marketing Understanding

• Strong understanding of B2B/B2C marketing fundamentals.
• Knowledge of digital marketing, content, branding, lead generation, BTL, and events.
• Ability to connect marketing activities with business objectives.

Technical & Product Aptitude

• Ability to understand technical products, features, applications, and USPs.
• Capability to translate technical/product information into simple and compelling customer-facing communication.
• Comfortable working with product, sales, and technical teams.

Execution & Ownership

• Strong project-management and multitasking abilities.
• Highly organized with attention to detail.
• Ability to manage agencies and vendors independently.
• Strong ownership, accountability, and bias toward execution.
• Comfortable working in a fast-paced, deadline-driven environment.

Qualifications

BE Mechanical a must, MBA is an added advantage.