Skills:
Brand Management, Social Media Marketing, Campaign Management, Digital Marketing, Content Strategy, Product Positioning, Market Research, Go-to-Market Strategy,
Company Overview
Twixor is a global leader in digital process automation, enabling enterprises to deliver seamless customer engagement and business transactions through preferred messaging channels. With patented low-code technology, Twixor empowers businesses across banking, retail, healthcare, and more to drive customer acquisition and engagement through AI and intelligent automation.
Job Overview
We are seeking a Senior Marketing Manager to join our dynamic team at Twixor in Chennai. This is a full-time position intended for experienced marketing professionals with 7 to 10 years of relevant experience. The ideal candidate will lead the strategy and execution of marketing initiatives to drive brand visibility, product adoption, and growth across global markets.
Qualifications And Skills
- Extensive experience in brand management, ensuring consistent messaging and visual identity across channels (Mandatory skill).
- Demonstrated expertise in product positioning, identifying key differentiators and communicating value to target markets (Mandatory skill).
- Proven track record in designing and implementing effective go-to-market strategies for B2B technology products (Mandatory skill).
- Advanced social media marketing abilities, including campaign design, execution, and analytics to drive customer engagement and lead generation.
- Strong campaign management skills, capable of leading multi-channel marketing plans and optimizing performance based on data-driven insights.
- Comprehensive knowledge of digital marketing, including search engine marketing, email marketing, and online advertising best practices.
- Experienced in developing and executing compelling content strategies to support lead generation, awareness, and thought leadership.
- Exceptional market research skills, with the ability to analyze trends, competitor activity, and customer needs to inform marketing tactics.
- Excellent interpersonal and communication abilities, with leadership skills to mentor teams and collaborate cross-functionally.
Roles And Responsibilities
- Develop and implement overall marketing strategies that align with Twixors business objectives and support revenue growth in key markets.
- Lead brand management activities, ensuring consistent and impactful presence across all customer touchpoints and digital channels.
- Drive product positioning and messaging for Twixors offerings, focusing on unique value propositions and customer-centric solutions.
- Design and execute go-to-market strategies for new product launches, ensuring effective market penetration and customer adoption.
- Oversee creation and management of digital campaigns, monitoring performance and optimizing strategies to maximize ROI.
- Develop comprehensive content strategies to elevate Twixors thought leadership and generate high-quality leads through various content formats.
- Conduct market research to identify emerging trends, customer needs, and competitive threats, translating insights into actionable marketing plans.
- Collaborate with sales, product, and customer success teams to ensure marketing initiatives are aligned, effective, and measurable.
- Measure and analyze campaign performance, preparing regular reports and recommendations for continuous improvement.
Work Location: Chennai and Bangalore
Notice Period: Below 30 days
