Marketing Manager

Job Title: Marketing Manager

Location: Delhi

Employment Type: Full-Time

Experience Required: 5–6 Years

About TNC Aviation:

Founded in 2009, TNC Aviation is a leading aviation training and recruitment organization helping individuals build successful careers in aviation.

Our portfolio includes:

● Pilot Training Programs with global FAA-approved flight schools

● Cabin Crew & Communication Training Programs focused on grooming, confidence, and service excellence

● Aviation Recruitment Services connecting professionals with top airlines

● Corporate Training & Consulting for aviation partners and institutions

We deliver globally benchmarked training, personalized guidance, and career-focused placement support to help students and professionals soar higher in aviation.

Job Overview:

We are looking for a dynamic and result-oriented Marketing Manager / Digital Marketing Manager to lead and execute end-to-end marketing initiatives for the organization. The ideal candidate should have hands-on experience in digital marketing, social media management, content strategy, branding, lead generation, paid advertising, and campaign execution.

This role requires a 360-degree marketing professional who can manage the brand's online presence, drive student inquiries, create engaging marketing campaigns, and coordinate across multiple marketing channels to support business growth.

Work Arrangement:

● Full-time role

● Work from Office (Monday to Friday)

● Saturdays: Permanent Work from Home

● Candidate must have their own laptop

Key Responsibilities:

1. Marketing Strategy & Brand Management

Develop and execute comprehensive marketing strategies to increase brand visibility and student enrollments

Plan and manage online and offline marketing campaigns aligned with business goals

Maintain brand consistency across all marketing channels and communication

Coordinate with internal teams to develop promotional campaigns and marketing initiatives

Identify new growth opportunities, partnerships, and audience segments

2. Social Media Management & Content Marketing

Manage and grow the company's presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms

Create and oversee engaging content including posts, reels, stories, blogs, videos, and promotional creatives

Develop monthly content calendars and campaign plans

Coordinate with graphic designers, video editors, and content creators for timely execution

Monitor social media trends and audience engagement to improve brand reach and interaction

3. Website Management & SEO

Manage, update, and optimize the company website on WordPress

Create landing pages and website content for campaigns and lead generation

Implement on-page, off-page, and technical SEO strategies to improve search rankings

Conduct keyword research related to aviation training, pilot training, and cabin crew programs

Ensure website performance, speed optimization, and mobile responsiveness

4. Paid Advertising & Lead Generation

Plan, create, and manage paid campaigns on Google Ads and Meta Ads (Facebook & Instagram)

Optimize campaigns to generate high-quality leads and maximize ROI

Manage budgets, targeting strategies, ad creatives, and performance tracking

Develop lead generation campaigns for admissions, training programs, and recruitment services

Work closely with admissions and sales teams to improve lead conversion and campaign effectiveness

5. Analytics, Reporting & Performance Tracking

Monitor campaign performance using Google Analytics, Meta Business Suite, and Google Search Console

Generate weekly and monthly marketing performance reports

Track KPIs including leads, engagement, website traffic, conversions, and ROI

Analyze data and identify opportunities to improve campaign performance and marketing effectiveness

Stay updated with the latest marketing trends, tools, and industry best practices

Requirements:

● 5–6 years of experience in marketing or digital marketing

● Strong understanding of social media marketing, branding, and content strategy

● Hands-on experience with SEO, WordPress website management, Google Ads, and Meta Ads

● Experience in lead generation and performance marketing

● Ability to manage multiple marketing channels and campaigns independently

● Familiarity with Google Analytics, Search Console, and marketing tools

● Strong communication, creative thinking, and analytical skills

Preferred Qualifications:

● Experience in education, training, or aviation-related marketing

● Knowledge of video content strategy, influencer collaborations, and campaign planning

● Understanding of landing page optimization and conversion rate optimization (CRO)

What We Offer:

● Opportunity to work in the aviation education industry

● Career growth in a dynamic marketing leadership role

● Exposure to branding, digital marketing, and large-scale campaign execution

● Collaborative and growth-oriented work environment