About ContentNinja
ContentNinja is a content and marketing studio for B2B brands. We bring strategy-led, craft-driven marketing motions to clients who care about the work. We're a tight 14-person team based in Gurgaon, with a portfolio of B2B clients who treat us as their marketing partner. For most of our customers we represent the first marketing investment our clients make.
About The Role
This role is the engine that drives outcomes for our client brands. You'll own 3–4 client accounts as the marketing account manager responsible for their strategy, channel mix, and end-to-end delivery — across organic social, SEO and GEO, founder LinkedIn, newsletters, and paid. Think of yourself as a fractional brand marketing lead inside each client, with our full pod and freelance bench behind you to actually ship the work.
You're not an account manager who passes briefs to a creative team. You're the marketer your clients call when they want a sharper opinion on their go-to-market, and the operator who makes sure the next four weeks of work ships on time, on brief, and on budget.
What success looks like at 12 months: every account you own has clear quarterly goals, a calendar that reflects them, programs that move measurable metrics, retainer health that's stable or growing, and clients who refer you to peers because the work is that good.
What You'll Do
- Own end-to-end marketing strategy and delivery for 3–4 B2B client brands across organic, paid, and owned channels.
- Be the client lead running quarterly reviews, weekly stand-ups, and the kind of crisp, candid communication that earns long-term trust.
- Define and run social media strategy across LinkedIn/Meta/Twitter for client brands content planning, copy direction, and post-by-post performance tracking.
- Own SEO and GEO (generative engine optimization) programs for clients: keyword and topic strategy, content calendars on owned and distributed sites, on-page hygiene, and reporting against measurable metrics.
- Run founder LinkedIn and structured B2B outreach programs for client founders and execs; positioning, content, engagement, and outbound that turns into a pipeline.
- Plan, write, and ship newsletters for client brands: list growth, cadence, open-rate experiments, and editorial calendar.
- Run and continuously optimize paid campaigns across LinkedIn, Meta, and Google against funnel metrics, not vanity ones.
- Coordinate the internal pod (content, design, paid specialists) and the freelance bench to deliver. You need to be the best at getting great work out the door.
- Own retainer health for your accounts — scope, capacity, margin, renewal — in partnership with the Head of Delivery.
What We're Looking For
- 4–7 years of full-stack marketing experience — at a B2B agency, in-house brand team, or SaaS marketing org where you owned multiple channels at once.
- Real client-facing chops: you've managed senior client stakeholders (Heads of Marketing, founders, CMOs) directly, and you can hold your own when the room pushes back.
- Demonstrated ownership of LinkedIn growth — your own, a founder's, or a brand's.
- Fluency with SEO fundamentals and curiosity about how GEO and AI-driven discovery are reshaping the playbook.
- Comfort writing — you don't have to be the content lead, but the role is too cross-channel to outsource every word.
- Hands-on paid campaign experience with real budgets and dashboards — not just briefing an agency.
- Strong project sense: you can run 3–4 brands in parallel without dropping balls, and you pull in the bench proactively when capacity is tight.
- Bias for measurement: goals, dashboards, post-mortems are reflexes, not chores.
Nice to have: B2B SaaS client experience, exposure to founder-led thought leadership programs, fluency with newsletter platforms (Beehiiv, Substack, Mailmodo), and basic CMS hands (Webflow, WordPress).
What We Offer
- Competitive compensation, aligned to our band for senior IC roles. We share specifics on the first conversation.
- A senior IC role with real autonomy — you own your accounts and your calendar, reporting to the Head of Delivery.
- A portfolio of B2B clients who treat marketing as a craft, not a checkbox — the work is good because the briefs are good.
- A team of strong client marketers, content makers, and designers around you whose taste and standards will raise the bar of your own work.
- On-site, Gurgaon. Health cover, learning budget, and the usual.
