Marketing Manager

Job Title: Marketing Manager

Company:Thermodyne Engineering Sysytems

Location: Ghaziabad, India

Thermodyne Engineering Systems, a leading Steam Boiler manufacturer specializing in fuel-efficient and customized design Boilers, is seeking a talented and dynamic Process Coordinator to join our team at our Ghaziabad factory. As a Process Coordinator, you will play a crucial role in managing various processes and ensuring smooth operations within our organization.

Responsibilities:

Formulate comprehensive marketing strategies aligned with the company's business goals.

Conduct market research to identify trends, competitive landscape, and customer needs.

Create and execute marketing plans to enhance the company's market position.

Manage and enhance the company's brand image and identity in the market.

Ensure brand consistency across all marketing channels and communication materials.

Develop and maintain brand guidelines.

Devise and implement product promotion strategies to increase sales and market share.

Collaborate with the sales team to create effective sales collateral and promotional materials.

Conduct product training for the sales team and distributors.

Oversee the company's digital marketing efforts, including website management, social media, email campaigns, and online advertising.

Analyze digital marketing metrics and adjust strategies as needed.

Plan and coordinate the company's participation in trade shows, exhibitions, and industry events.

Develop strategies to maximize the company's visibility and impact at events.

Work closely with the sales team to understand customer feedback and market demands.

Collaborate on the development of sales strategies and initiatives.

Develop and manage the marketing budget effectively.

Ensure that marketing activities deliver a positive return on investment.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Proven experience in industrial marketing, preferably in the boiler manufacturing or related industry.

Requirements:

Strong understanding of marketing principles, brand management, and product promotion.

Excellent communication and interpersonal skills.

Proficient in digital marketing tools and platforms.

Leadership experience with the ability to manage and motivate a marketing team.

Strategic thinking and problem-solving skills.

Salary: Upto 50k