Description
We are looking for a Digital Marketing Manager to lead our digital marketing efforts in India. The ideal candidate will have a strong background in developing and executing digital marketing strategies that drive engagement and conversion. This role requires a creative thinker with analytical skills and a passion for digital marketing.
Key Responsibilities
1. Digital Strategy & Campaign Management
- Develop and execute digital marketing strategies aligned with RMT's business goals.
- Plan and manage campaigns across Google Ads, LinkedIn Ads, Facebook/Instagram, and industry-specific platforms.
- Implement SEO/SEM strategies to improve search rankings for keywords related to mining tools, rock drilling tools, and pneumatic equipment.
2. Website & SEO Management
- Manage the RMT website, regularly update product pages, and ensure accurate technical content.
- Conduct keyword analysis, on-page/off-page SEO, and technical SEO improvements.
- Improve website performance, page load speed, UX, and lead capture forms.
3. Content Creation & Marketing
- Create and oversee the development of content such as:
- Product descriptions and technical content
- Blogs on mining/construction applications
- Case studies, success stories, and whitepapers
- Brochures, catalog PDFs, and landing pages
- Coordinate product photoshoots and video demos of RMT tools.
- Ensure brand consistency across all digital channels.
4. Social Media Management
- Manage RMT's presence on LinkedIn, Facebook, YouTube, Instagram, and other relevant platforms.
- Create engaging posts showcasing products, applications, manufacturing processes, customer success, and industry updates.
- Grow the follower base and improve engagement metrics.
5. Lead Generation & Online Sales Support
- Develop and optimize lead generation funnels for domestic and international markets.
- Track and nurture leads through CRM tools and coordinate with the sales team for timely follow-up.
- Manage email marketing campaigns using platforms like Mailchimp, HubSpot, or Zoho.
6. Analytics & Reporting
- Track performance of all digital campaigns using Google Analytics, Search Console, and social media insights.
- Prepare weekly and monthly digital reports (traffic, leads, conversions, ad ROI).
- Recommend improvements based on data-driven insights.
7. Coordination & Cross-Functional Work
- Work closely with sales, product development, and design teams to align digital activities with market requirements.
- Support the marketing team in exhibitions, trade fairs, and product launch campaigns.
Skills and Qualifications
- Bachelor's degree in Marketing, Business, Engineering, or related field.
- 5-10 years of digital marketing experience (industrial sector preferred).
- Certifications in Google Ads, SEO, or Digital Marketing are an added advantage
- Strong knowledge of SEO, SEM, Google Ads, Social Media Marketing, and Content Marketing.
- Experience in similar industry, preferably industrial tools, machinery, mining equipment, or engineering products.
- Familiarity with analytics tools (GA4, Search Console, SEMrush/Ahrefs).
- Ability to create or supervise product-related technical content.
- Good understanding of CRM systems and marketing automation.
- Creative thinking and strong project management skills.
