Job Title: Marketing Manager
Department: Marketing
Responsibility Level: Manager
Role Objective
The Marketing Manager at Organo is responsible for owning the marketing plan, campaign strategy, and integrated execution across online and offline channels. This role drives demand generation, brand consistency, channel performance, and campaign efficiency by leading cross-functional coordination, managing partners/agencies, and ensuring measurable business outcomes. The Marketing Manager translates business priorities into clear campaign roadmaps, manages budgets, and builds systems that improve speed, quality, and impact of marketing execution.
Key Responsibilities
1) Strategy, Planning & Ownership
- Own the annual and quarterly marketing plan aligned to sales targets, launch calendars, and brand priorities.
- Define channel strategy (digital, social, performance, events, partnerships, field marketing, WhatsApp/email journeys) and ensure integrated execution.
- Build campaign frameworks: objectives, audience segments, messaging hierarchy, offers, content plan, channel mix, and success metrics.
2) Performance & Growth Management
- Own funnel metrics (Lead Site Visit Closure), diagnose drop-offs, and propose improvements in targeting, creative, landing journeys, and follow-ups.
- Lead performance reviews and optimization cycles (weekly/monthly), ensuring insights translate into action.
- Create/own dashboards and reporting rhythm with clear learnings, next steps, and ROI orientation.
3) Budgeting & ROI Governance
- Plan and manage marketing budgets across channels; track spends, performance, and ROI.
- Set up cost controls, forecasting, and vendor negotiations to improve efficiency without compromising brand quality.
4) Team Leadership & Cross-functional Management
- Lead and mentor marketing executives/trainees; define weekly priorities and ensure delivery quality.
- Set SOPs, checklists, and campaign calendars so execution runs smoothly and predictably.
- Partner closely with Sales, Product, Finance, and Operations to ensure marketing commitments match on-ground readiness (inventory, events, site experience, service readiness).
5) Brand & Communication Excellence
- Guard Organo's brand voice and consistency across all touchpoints—creative, events, sales tools, WhatsApp/email flows, and on-ground experiences.
- Translate product/experience into compelling narratives with clear differentiation and customer-centric messaging.
- Ensure marketing assets follow brand guidelines and product kits, with strong quality control.
6) Agency & Partner Management
- Own agency ecosystem: performance partners, creative partners, event partners, PR/production partners.
- Create strong briefs, evaluate concepts, manage iterations, enforce timelines, and ensure output quality.
- Maintain a vendor scorecard (quality, timeliness, cost, impact).
7) Campaign Ops & Marketing Systems
- Oversee the full marketing operations layer: campaign workflows, approvals, tracking links, landing page coordination, CRM lead flow integrity, and automation coordination.
- Oversee Salesforce Sales Cloud and Marketing Cloud, Webflow and Zapier integration health checks (and ensure leads/events flows don't break).
- Strengthen data hygiene and attribution practices (source tracking, campaign naming conventions, reporting accuracy).
8) Events & Experience-led Marketing Leadership
- Own event strategy: expos, site visits, community events, brand pop-ups—ensuring they are conversion-centric and operationally seamless.
- Define event goals, audience, pre-event outreach plan, on-ground experience design, capture process, and post-event conversion cadence.
Other Responsibilities
- Oversee multi-channel campaign execution (digital, social, email, WhatsApp, offline).
- Monitor and report campaign performance; optimize based on data.
- Agency management
- Ensure brand-aligned delivery across vendors and internal stakeholders.
Key Interactions
Internal: Sales, Product, Finance, Leadership, Inside Sales, Site/Project teams, Customer Experience teams
External: Performance marketing agencies, creative/design agencies, event agencies, production vendors, tech partners
Minimum Requirements
- MBA from Tier 1 B-school with 4+ years of marketing experience, including ownership of campaigns and budgets; real estate / experience-led category preferred.
- MBA (Marketing) preferred.
- Demonstrated experience in handling Meta and Google Ads strategy + performance reporting (even if execution is through agencies).
- Demonstrated experience managing exhibitions/expos/events end-to-end with measurable outcomes.
Knowledge & Skills
- Strong campaign planning, funnel thinking, and performance optimization mindset
- Excellent stakeholder management and project management skills
- Strong writing and content judgement across formats (ads, emails, WhatsApp, event comms)
- Comfort with dashboards, reporting, and data-based decision making
- Vendor/agency management, negotiation, and QA skills
- Ability to work in fast-paced environments with multiple parallel launches
Behavioral Competencies
- Ownership mindset; bias for action and outcomes
- High attention to detail and quality standards
- Collaborative leadership with strong follow-through
- Problem-solving and agility to foresee issues and plan solutions
- Learning orientation; upgrades skills and systems continuously
