Job Title: Marketing Manager
Location: Udyog Vihar, Gurugram
Compensation: 8-10 lpa
About iQuanta
iQuanta is India's leading e-learning platform for MBA and other competitive exams. Established in 2016, we have built a thriving community of over 6 lakh aspirants, with 10,521+ IIM calls and 1,000+ IIM converts in just 6 years. With our innovative dual pedagogy, 24x7 doubt-solving, and highly engaging programs, we are revolutionising the way students learn. iQuanta is also expanding into other segments including JEE, NEET, and Study Abroad.
Role Overview:
We are seeking a result-driven and strategic Marketing Manager, who will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition and revenue. You will lead a talented team of marketing professionals and work closely with cross-functional teams to align marketing efforts with business objectives.
Key Responsibilities:
- Develop and execute data-driven marketing strategies to achieve growth and revenue targets.
- Manage and scale paid campaigns across platforms (Meta, Google, LinkedIn, YouTube, etc.).
- Oversee SEO, content marketing, and social media strategies to build organic visibility.
- Drive brand positioning and ensure consistency across all communication channels.
- Collaborate with product, sales, and academic teams to design integrated marketing campaigns.
- Monitor and analyze campaign performance, preparing reports with actionable insights.
- Identify new growth opportunities, partnerships, and innovative marketing channels.
- Manage and mentor the marketing team, ensuring high performance and alignment with company goals.
Requirements:
- Bachelor's or Master's degree in Marketing, Business, or related field.
- 57 years of experience in digital marketing and brand management (EdTech experience preferred).
- Strong knowledge of performance marketing, analytics tools, and SEO strategies.
- Proven track record of driving measurable growth through marketing initiatives.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced and result-oriented environment.
What We Offer:
- Competitive salary package.
- Opportunity to work directly with the founder and leadership team.
- High-growth environment with immense learning and ownership opportunities.
- Be part of a company that is reshaping the education ecosystem in India.
