Marketing Manager

Job Title: Marketing Manager

Department: Marketing & Creative

Location: Mumbai (On-site)

Company: CancerMitr

About CancerMitr
CancerMitr is India's first phygital (physical + digital) integrative cancer care ecosystem, bridging discovery to recovery. We combine advanced oncology, functional medicine, and patient-centric technology to empower individuals with holistic, evidence-based, and affordable care. Our mission is to make cancer care empathetic, personalized, and accessible for every patient and family.

Role Overview
We are seeking a strategic and execution-focused Marketing Manager to lead brand growth, demand generation, and performance marketing initiatives. This role will own marketing strategy, campaign planning, and cross-channel execution while working closely with leadership, creative, and product teams.
If you understand how to balance strategy with execution, build high-impact campaigns, and drive measurable outcomes this role is for you.

Key Responsibilities

Marketing Strategy & Planning

• Define and execute end-to-end marketing strategy aligned with business goals
• Plan quarterly and monthly marketing roadmaps across channels
• Identify growth opportunities across digital, partnerships, and offline initiatives
  

Campaigns & Performance Marketing

• Lead and manage digital marketing campaigns across Google, Meta, and other platforms
• Optimize campaigns for lead generation, conversions, CAC, and ROI
• Oversee landing pages, funnels, and user journeys for performance improvement
  

Brand & Content Management

• Ensure consistency in brand messaging, tone, and positioning across all touchpoints
• Work closely with content, design, and copy teams to deliver compelling campaigns
• Review and approve marketing creatives, copies, and communication assets
  

Analytics & Optimization

• Track, analyze, and report campaign performance and key marketing metrics
• Use data insights to improve CTR, engagement, conversion rates, and retention
• Manage marketing dashboards and performance reports for leadership
  

Team & Stakeholder Collaboration

• Coordinate with internal teams including product, tech, sales, and operations
• Manage external vendors, agencies, and freelancers when required
• Support leadership with market insights, competitor analysis, and growth ideas
  

Required Skills

Strong understanding of digital marketing, growth marketing, and performance funnels

• Hands-on experience with Google Ads, Meta Ads, SEO basics, and analytics tools
• Ability to translate business goals into actionable marketing strategies
• Strong communication, planning, and stakeholder management skills
• Data-driven mindset with the ability to interpret performance metrics
• Ability to manage multiple campaigns and priorities under tight timelines
  
  

Good to Have (Plus Points!)

• Experience in healthcare, health-tech, or wellness-focused brands
• Exposure to CRM, marketing automation, and lead management systems
• Understanding of user behavior, patient journeys, and conversion optimization
• Experience working with startups or fast-growing organizations
  
  

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field
36 years of experience in marketing, growth, or performance roles
Experience managing campaigns, teams, or agencies is preferred

Compensation
Commensurate with the qualification and experience of the candidate as per the industry standards
Interested candidates can send their CVs with a cover mail at [Confidential Information].