This role is for one of our clients
Industry: Software Development
Seniority level: Mid-Senior level
Min Experience: 8 years
Location: Mumbai
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Success in this position requires practical experience with web analytics tools and the capability to transform innovative concepts into impactful advertising projects. You should have experience with large-scale cloud SaaS companies or within the B2B sector. The ability to thrive in agile, fast-paced work environments while managing multiple tasks will open up substantial growth and leadership opportunities for you.
Requirements
Responsibilities
- Devise strategies and methods to promote our company and attract qualified visitors to our location
- Adhere closely to the content/editorial calendar to ensure compliance with industry-standard content marketing and amplification processes, effectively growing a qualified audience for our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.)
- Create, manage, and enhance our social media presence
- Spot trends and insights to optimize spending and improve performance based on these findings
- Work collaboratively with internal teams to design landing pages and enhance user experience
- Test various organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis
- Generate compelling and engaging content for our website and blog that attracts and converts our target audiences
- Engage with key media outlets and journalists to share news about the company and its initiatives. Assist in event planning, coordinating with vendors, event organizers, and design teams for on-site materials
- Leverage strong analytical skills to assess the complete customer experience across various channels and touchpoints
- Assess emerging technologies and offer insight and guidance on their adoption when suitable
Requirements
- A Bachelor's degree or higher in Arts/Commerce/Science/Technology
- 8 to 10 years of experience in B2B Marketing
- Familiarity with marketing methodologies and blogging platforms (such as WordPress) to drive traffic and convert visitors into qualified leads
- Solid understanding of marketing automation for the B2B sector, conversion analytics funnels, and account-based marketing campaigns
- Proven experience managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
- Demonstrated experience in marketing along with the aptitude and enthusiasm necessary for learning
- Established track record of identifying target audiences and creatively developing and executing multi-channel marketing campaigns that engage, educate, and inspire
- Thorough knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
- A strong aesthetic sense along with a passion for great copy and engaging communication
- Experience in public relations, corporate communications, content marketing, or event management is a plus
- Capable of flourishing in a dynamic, fast-paced work environment
Skills
Social Media Marketing
Digital Marketing
360 Degree Marketing
