Marketing Lead

PlayAll Sports

WE'RE HIRING — Marketing Lead

Delhi-NCR · Work from Office · 6 Days/Week (4th Saturday off)

CTC: ₹12–15 LPA · Reports to: Co-Founder · 2 Direct Reports (Creative Designer + Marketing Ops)

http://www.playall.in

To move to the next round, please complete this form: https://forms.gle/c6BSNbQLfk766YWv9

ABOUT PLAYALL

PlayAll is a sports technology and infrastructure company serving 43,000+ customers a month across 30+ arenas in 10+ cities, with 100+ corporate clients including Google, Microsoft, Amazon, PwC and EY. We build, brand, and operate world-class sports venues — and we're scaling toward 100 centres.

THE ROLE

We're hiring our first dedicated marketing leader. You won't inherit a playbook — you'll own it. This is a full-funnel generalist role: you own the number, not a slice. You'll run paid acquisition hands-on, build retention and lifecycle journeys, support the corporate pipeline, and own brand across every venue. You'll lead a two-person team and report directly to a Co-Founder. As we scale from 30 to 100+ centres, this role grows into a full marketing leadership function.

WHAT YOU'LL OWN

• Demand generation across Meta, WhatsApp, app, and on-ground activations — planning and hands-on execution
• Venue occupancy, booking, academy, and event lead targets — you carry the KPIs
• Lifecycle and retention: first booking → session pack → membership → referral
• The corporate events pipeline alongside the founders
• Brand consistency and content across 30+ venues
• Managing a Creative Designer and a Marketing Operations Executive

WHO YOU ARE

• 4–6 years in consumer/growth marketing, ideally at a startup or growth-stage company
• Have run real performance-marketing budgets (not ₹100/day experiments) and can read a funnel and act on it
• Comfortable being hands-on — you're a builder, not just a delegator
• Bonus: B2B/school or corporate-sales exposure; sports or lifestyle affinity
• You make calls and own outcomes without waiting to be told

HOW WE'LL EVALUATE YOU

Expect a working-session interview: given a budget and a set of venues, how would you allocate spend and defend it We're hiring for ownership and judgment, not just a list of past campaigns.

WHY PLAYALL

A category-leading brand, real scale, direct access to founders, and the chance to build the marketing function from the ground up.

Apply: [[Confidential Information]] 

6 days a week from office, with the 4th Saturday off each month — weekends are when our venues are busiest, so this is a hands-on, on-ground role by design