About Loop
Loop is a subscription management platform built for e-commerce brands on Shopify. Our primary market is the US, with growing presence in Europe and ANZ.
We are scaling rapidly, driven by a strong product and exceptional merchant experience. We grew 5x in 2023, 3x in 2024, and are on track for 2.5x growth in 2025. With $10M+ ARR built through organic channels and a small, high-performing team, we believe in doing more with less.
Our DNA
- High Agency action over instruction
- High Ethics trust is the foundation
- Positive Attitude solutions over excuses
- Impact-Driven if it doesn't move the needle, it doesn't matter
About The Role
You will lead the entire marketing function — that means brand, demand generation, content, SEO, paid social, partnership co-marketing, and event activations — end to end. You will work closely with the CEO, product, and design, and will shape how the market thinks about Loop.
Responsibilities
Brand & awareness
- Own Loop's positioning and messaging — who we're for, what makes us different, and why it matters to the brands we want to win
- Build top-of-mind recall for Loop among subscription merchants evaluating a platform switch
- Ensure Loop shows up consistently in the right communities, conversations, events, and increasingly in AI-generated recommendations
Content & creative
- Own content strategy and production: thought leadership, SEO-driven content, competitor comparisons, and sales enablement material
- Strong design sensibility — able to brief, review, and raise the bar on creative output
- Manage and direct motion designer for brand and product video content
- Manage and brief the in-house design team and coordinate with content team.
Demand generation
- Build and execute a demand generation engine across organic, paid, and partner channels
- Run paid social campaigns (primarily LinkedIn) targeting decision-makers at high-growth DTC and ecommerce brands
- Develop co-marketing relationships with ecosystem partners — ESPs, agencies, analytics tools — and convert them into pipeline
- Build the measurement infrastructure to track what's working: funnel attribution, channel performance, and pipeline contribution
Events & webinars
- Own Loop's presence at industry events — booth strategy, activations, lead capture, and post-event follow-through
- Plan and execute webinars with partners and industry voices — end to end, from topic to promotion to replay distribution
- Build Loop's reputation as a thought leader in subscription commerce through speaking, panels, and branded events
Product marketing & competitive intelligence
- Lead product marketing for new features and capabilities: positioning, launch narrative, and go-to-market sequencing
- Drive competitive intelligence: understand how the competition positions themselves and find Loop's clearest angles of attack
Ideal Profile
- 6–10 years in B2B SaaS marketing, with ownership (not just execution) of a marketing function
- Strong strategic instincts — can identify the right message for the right audience and build a plan around it
- Excellent writer — comfortable with brand copy, ad copy, long-form content, and product narratives
- Experience running demand gen across content, SEO, and paid social
- Has hired and managed a marketing team
