About Accredian
Accredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.
Key Roles And Responsibilities
- Own end-to-end performance marketing across Google, Meta, LinkedIn, and emerging channels.
- Manage and scale monthly budgets of ₹3–5 Cr, driving strong ROAS, CAC, and Conversion%.
- Build and execute full-funnel growth strategies (awareness → conversion → retention).
- Design and implement robust attribution frameworks (online).
- Collaborate closely with Sales to improve lead quality, lead connect time, & conversions.
- Lead experimentation, A/B testing, funnel optimization, and landing page improvements.
- Work closely with copywriters, designers, and video teams to deliver high-performing campaigns.
- Identify and scale new growth channels, opportunities, and innovations.
- Build, mentor, and scale a high-performing performance marketing team.
Competencies
- Strong analytical mindset with deep understanding of performance metrics and growth levers.
- Proven ability to scale both digital and offline acquisition channels.
- Expertise in campaign optimization, attribution models, and marketing analytics tools.
- Strong leadership and stakeholder management skills.
- Ability to balance strategic thinking with hands-on execution.
- High ownership mindset with a strong focus on business outcomes.
Who Should Apply
- 10-12+ years of experience in performance/growth marketing
- Proven track record of managing ₹3–5 Cr+ monthly budgets and scaling revenue
- Strong experience across Google, Meta and LinkedIn ecosystems
- Background in EdTech(is a plus) / D2C / high-growth startups preferred
- MBA from Tier-1 institutes (preferred)
- Demonstrated experience in leading and scaling teams
What do we offer
- Opportunity to lead and build a full-stack growth engine (Digital).
- Fast-paced, high-growth environment with strong learning exposure.
- Compensation Range: INR 28-36 Lakhs
