Job Opening: Digital Marketing & Field Marketing ExecutiveExperience: 23 Years
Location: Tamil Nadu (Multi-Outlet Operations)
Industry: Food Retail / Bakery / Sweets & Cakes
Role Overview
We are looking for an energetic and execution-focused Digital & Field Marketing Executive who can drive local visibility, footfall, and brand engagement across our bakery and restaurant outlets.
This role combines hands-on digital marketing with on-ground activation, making it ideal for someone who enjoys both online campaigns and real-world execution.
Key Responsibilities
Digital Marketing- Manage and execute Instagram, Facebook & Google Business activities for multiple outlets
- Plan and execute local digital campaigns (offers, festivals, launches, promotions)
- Coordinate reels, short videos, creatives, and captions with designers / agencies
- Track basic performance metrics: reach, engagement, leads, footfall correlation
- Monitor and respond to Google Reviews and online customer feedback
Field & Local Marketing- Plan and execute local area marketing near outlets (flyers, standees, sampling, tie-ups)
- Coordinate promotions with schools, colleges, offices, apartments, events & corporates
- Support new outlet launches and seasonal campaigns on the ground
- Build local partnerships with nearby businesses and institutions
- Ensure branding visibility around outlets (posters, boards, collaterals)
What We're Looking For
- 23 years of experience in Digital Marketing / Field Marketing / Local Marketing
- Experience in retail, food, QSR, FMCG, or hospitality is a strong advantage
- Good understanding of social media platforms and local promotions
- Willingness to travel locally and be present on the field when required
- Strong execution mindset less theory, more action
- Basic data sense to track what's working and what's not
Must-Have Skills
- Social media handling (Instagram, Facebook, Google Business)
- Campaign execution (online + offline)
- Local promotion & vendor coordination
- Communication & coordination skills
- Basic reporting and documentation
Good to Have (Not Mandatory)
- Experience working with influencers or food bloggers
- Exposure to WhatsApp marketing or CRM follow-ups
- Photography / short video shooting basics (mobile is fine)
What this role offers
- Opportunity to work with a fast-growing, well-known food brand
- High visibility role with direct impact on sales and footfall
- Freedom to experiment with ideas and execute them end-to-end
- Strong learning exposure across branding, retail marketing, and execution
