Marketing Executive

Job Title: Marketing Executive B2B IT SAAS

Location: Nehru Place, New Delhi

INNOVATIVE APPLICATION CONSULTANTS provides services focused on the identification, assessment, and development of artificial intelligence software solutions across various business scales. We maintain a collaborative approach with clients, ensuring a comprehensive understanding of their business requirements to provide tailored recommendations.

As a leading Microsoft solutions partner, IAPPC specializes in consulting and implementing ERP accounting solutions for distinguished companies in India and internationally.

We are looking for a Marketing Executive with a strong understanding of B2B marketing and experience in the IT / technology domain to join our growing and innovative team.

In this role, you will be responsible for executing marketing initiatives for our Microsoft Dynamics 365 and AI solutions, supporting lead generation, brand visibility, and go-to-market campaigns across digital and partner channels.

You will work closely with Sales Leadership, Pre-Sales, and Delivery teams to align marketing efforts with business objectives. The role will play a key part in understanding target customer segments, communicating value propositions, and positioning Microsoft-based business solutions effectively in the market.

Qualifications:

• Bachelor's degree/master's in business administration, Marketing, IT, or related field

Key Roles & Responsibilities:

Execute digital marketing campaigns across LinkedIn, email, and other B2B channels

Support lead generation activities including webinars, events, and campaigns

Manage and update company website, brochures, presentations, and marketing collateral

Coordinate with sales teams for campaign alignment and lead follow-ups

Create basic content such as posts, emails, case studies, and announcements

Track campaign performance and prepare basic marketing reports

Support branding initiatives and partner marketing activities with Microsoft

Research market trends, competitors, and customer behavior

Strong communication and coordination skills

Creative thinking with attention to detail

Ability to manage multiple tasks and timelines

Analytical mindset to track and improve campaign outcomes

Preferred Qualifications & Experience

13 years of experience in B2B marketing, IT marketing, or SaaS marketing

Exposure to digital marketing tools, LinkedIn marketing, email campaigns

Basic understanding of CRM, ERP, or AI, IT solutions preferred

Graduate / MBA in Marketing, Communications, or Business preferred

Opportunity to work in Microsoft business applications ecosystem

Hands-on exposure to B2B technology marketing

Collaborative and growth-focused work culture

Clear learning and career growth opportunities

The Marketing Executive will support brand building, lead generation, and go-to-market initiatives for Microsoft Dynamics 365 and related business solutions. This role will work closely with sales, pre-sales, and leadership teams to execute marketing campaigns and improve market visibility.