Company : Firefly Diamonds
Role : Marketing Executive
- Location: Lower Parel, Mumbai
- Experience: 13 years
- Employment Type: Full-time
- Department: Marketing
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Why Firefly
- Opportunity to build India's fastest-growing lab-grown diamond retail network from the ground up
- High ownership role working directly with founders and retail leadership
- Fast-paced, design-led culture with creative autonomy
- Be part of a modern, premium jewelry brand redefining fine retail experiences
Key Responsibilities :
- What you'll help us with Content and Social Media
- Help find and connect with UGC creators, micro-influencers, and brand pages
- Assist in creating content for social media and campaigns
- Write simple, engaging captions and ad copy
- Campaigns and Execution
- Be part of brainstorming ideas for campaigns and launches
- Help manage social media day-to-day posting, stories, replies, DMs, comments, and reviews
- Coordinate with designers, photographers, and other teams when needed
- Support the team in executing paid ad campaigns
- Research and Learning
- Track what competitors are doing on social media
- Keep an eye on trends, new ideas, and what's working in marketing
- Share interesting insights and ideas with the team
Required Skills
- Strong writing and communication skills.
- Creative mindset with awareness of digital and social media trends.
- Basic knowledge of digital marketing tools and platforms.
- Ability to work in a fast-paced, collaborative environment.
- Experience with social media
