Marketing Executive

About Bliss

Bliss is a your reliable partner in the dynamic digital world. With over 14 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client's expectations.

Role Objective

The core responsibility of the Marketing Executive is to generate qualified leads by executing marketing activities across global markets. The role involves identifying potential business opportunities, engaging prospective clients, and supporting the company's growth through consistent and targeted marketing efforts.

Key Responsibilities

1. Lead Generation

Execute targeted marketing activities to generate quality leads for IT services (Shopify, BigCommerce, eCommerce development, web development).

Use LinkedIn, email marketing, industry forums, and digital channels to identify and engage potential clients.

Build prospect lists and conduct outreach to agencies, brands, and B2B companies.

2. Market Research & Segmentation

Conduct research to identify potential businesses for partnership or direct project opportunities.

Analyze industries that require digital presence, eCommerce solutions, or technology support.

Track competitor activities, market trends, and opportunities.

3. Marketing Campaign Execution

Assist in planning and executing campaigns for lead generation.

Support content creation (case studies, email copies, LinkedIn posts, landing pages).

Coordinate with the internal team for marketing assets.

4. CRM & Reporting

Maintain lead data in CRM (Zoho/HubSpot/Google Sheets).

Track lead lifecycle and follow-up process.

Share weekly lead generation reports with the management team.

5. Collaboration

Work closely with the Sales/BD team for lead qualification.

Coordinate with the design & development team for marketing materials.

Support management in marketing strategy execution.

Skills & Characteristics

Understanding of basic digital marketing concepts.

Good communication and coordination skills.

Creative mindset with interest in marketing.

Ability to research and analyze information.

Detail-oriented, disciplined, and organized.

Team player with a positive and learning-oriented mindset.

Ability to work on multiple tasks and meet deadlines.

Experience Required

13 years of marketing experience (preferably in IT, digital marketing, or B2B marketing)

Education

Bachelor's degree in Marketing, Business, or similar fields preferred

What We Offer

Opportunity to work with global digital agencies and brands

Performance-based growth opportunities

Supportive work environment and career development