Marketing Executive

Job Description: Marketing Executive/Junior Manager (Hands-On, Startup) ALIV Regenerative Wellness

Location: Pune, IndiaType: Full-time On-site

Reports to: Founder/CEO

About ALIV

Regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. Evidence-based, prevention-first.

Role Summary

Own day-to-day marketing for a growing startup brand. No job too smallplan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.

What You'll Do

Content & Social

• Run the monthly calendar (IG/YouTube/LinkedIn/Email/WhatsApp).
• Write hooks/captions, script & edit Reels, design carousels (Canva/CapCut).
• Keep messaging simple, science-true; ensure medical review & compliance.

Performance & Web

• Set up and optimise Meta/Google campaigns with UTMs & GA4.
• Build/refresh landing pages, A/B test hooks, creatives, CTAs; improve conversion.
• Maintain GMB/local SEO hygiene; basic on-page SEO.

PR, Influencers & Community

• Coordinate with PR partners; align stories with campaigns.
• Run creator/doctor collabs, Lives/webinars; capture UGC with consent.
• Support events: talks, screenings, open days; handle invites, run-of-show, follow-ups.

Pipeline & Ops

• Tighten DM consult therapy flow with counselors/front desk.
• Keep dashboards current (traffic, leads, bookings, ROAS/CAC).
• Maintain asset/templates library; vendor coordination when needed.

Non-clinical role. All claims go through medical review; privacy/consent mandatory.

Must-Have

• 25 years in digital/brand marketing (healthcare/wellness/consumer preferred).
• Portfolio with hands-on work: Reels/carousels, ads, landing pages, emailswith results.
• Tools: Meta/Google Ads, GA4/GTM, UTMs, Canva/CapCut/Adobe, WordPress/No-code, Zoho/HubSpot, Google Workspace.
• Clear copy for Indian audiences (English + Hindi/Marathi). Grit, speed, organisation.

Good to Have: Basic CRO/wireframing, newsletter automation, social listening, local vendor handling.

KPIs (first 6 months)

• Qualified consults from organic/PR/events/paid; CPL/CAC trend.
• IG engagement rate, saves/shares; non-paid reach & follower growth.
• LP conversion (organic & paid) and profileDM / website-click rates.
• Event outputs: RSVPs, attendance, leads, assisted revenue.
• Cadence adherence (95%), tracking hygiene (100% UTMs), SOP compliance.

90-Day Outcomes

• 30 days: Baselines set (IG/GA4/CRM), content pillars, tracking & UTMs live, first quick wins.
• 60 days: Always-on calendar running; 23 repeatable Reel formats; LP v1 + A/B tests; first PR/creator collab shipped.
• 90 days: Visible lift in profileDMs, consult bookings, event-sourced leads; v1 playbooks for IG, PR alignment, and DMconsult flow.