Marketing Associate

This is not a social media executive role. You will work on technical B2B content, SEO, LinkedIn growth, AI

search optimisation, webinars, email workflows, and authority building for a global pharma audience.

You do not need prior pharma experience. You do need strong writing ability, curiosity, execution discipline, and

the ability to learn complex technical subjects quickly.

Key Responsibilities:

1. Content & SEO

• Own and execute SSI's content calendar across blogs, LinkedIn, YouTube, webinars, and email

• Write and publish long-form technical content based on internal discussions with the technical team

• Perform keyword research, on-page SEO, internal linking, and content optimisation

• Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry themes

• Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

• Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing

• Implement structured content and schema markup across website pages

• Create Q&A-style educational content targeting high-intent regulatory search queries

• Build authority for SSI's technical experts through author pages, citations, and publication workflows

3. LinkedIn & Social Media

• Manage SSI's LinkedIn company page and publishing cadence

• Create educational posts, carousel content, conference updates, and product-focused content

• Support founder-led thought leadership content

• Manage SSI's YouTube channel and video publishing workflows

• Coordinate technical recordings, transcripts, captions, and video SEO

• Execute webinars end-to-end

• Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

• Build nurture workflows in Zoho Campaigns or equivalent tools

• Manage newsletters and audience segmentation

• Track and report marketing KPIs:

• organic traffic

• keyword rankings

• LinkedIn growth

• webinar leads

• email metrics

• inbound enquiries

• 1–3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing

• Excellent written English clarity and structure matter

• Strong understanding of SEO fundamentals and content strategy

• Ability to independently execute and manage workflows

• Comfortable learning technical subject matter

Good to Have:

• Experience with AI search optimisation (AEO/GEO)

• Schema markup and structured content knowledge

• LinkedIn carousel/content design experience

• YouTube SEO or webinar marketing experience

• Canva, WordPress/Wix, Zoho Campaigns, or marketing automation exposure

• B2B or technical content background

• Opportunity to build an inbound engine from scratch

• Direct access to deep technical expertise and global industry exposure

• Rare experience in technical B2B pharma marketing

• Exposure to AI search optimisation and authority-led content systems

• Fast growth path into Marketing Lead / Head of Marketing roles