Digital Marketing Associate

Key Responsibilities

• Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), YouTube, and other platforms.
• Manage social media accounts and create engaging content to increase audience engagement.
• Monitor and optimize paid advertising campaigns to improve ROI and campaign performance.
• Conduct keyword research and implement SEO strategies to improve website rankings.
• Track, analyze, and report campaign performance using tools such as Google Analytics and Meta Business Suite.
• Coordinate with content, design, and influencer marketing teams for campaign execution.
• Create email marketing campaigns and track performance metrics.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in planning and executing product launches, promotions, and brand campaigns.

Required Skills

• Basic understanding of SEO, SEM, Google Ads, and Meta Ads.
• Knowledge of social media marketing and content strategy.
• Familiarity with Google Analytics and digital marketing tools.
• Strong communication and analytical skills.
• Creative thinking with attention to detail.
• Ability to manage multiple tasks and meet deadlines.