Growth Marketing Associate

Role Overview

As AI-powered search reshapes how buyers discover and evaluate products, being the brand that ChatGPT, Gemini, or Perplexity recommends has become a genuine competitive advantage. This Growth Marketing Associate role is heavily focused on Generative Engine Optimisation (GEO) — the practice of building that visibility systematically for clients.

This is a high-ownership, client-facing role. You'll work directly with leadership to design and run GEO programmes — across LLM query intelligence, citation-ready content, brand-entity signals, digital PR, and measurement — for B2B commerce, B2B SaaS, and D2C ecommerce clients.

You'll need to both think strategically and execute independently, especially across content, technical coordination, and AI-visibility experiments.

This role is ideal for someone from a startup or agency background who has owned multiple aspects of marketing, with exposure to commerce environments — and a genuine curiosity about how LLMs decide who to trust.

Key Responsibilities

1. GEO Strategy & Programme Planning

- Work with leadership to design full-funnel AI-visibility programmes for clients across B2B and B2C (B2B SaaS and commerce preferred)

- Run client discovery calls; surface the gap between a client's narrative and what AI engines currently say about them — that gap is the opportunity

- Design the prompt set, define Share-of-Voice baselines, set the roadmap, and translate it into actionable monthly execution

2. LLM Query Intelligence & Content Strategy

- Map the real questions buyers ask AI engines in a client's category, and the fan-out sub-queries each LLM generates internally

- Build topic clusters and pillar-spoke architectures; map buyer intent to the right page types

- Write and edit high-quality, citation-ready content — Answer Blocks, FAQ sets, comparison pages — structured for extraction, not just for reading

- Partner with technical SEO/GEO on schema and crawlability for execution

3. Entity, Authority & Digital PR

- Drive the brand's entity foundation — Wikidata, Google Knowledge Panel, sameAs consistency, NAP hygiene — working alongside entity specialists

- Plan co-occurrence and digital PR campaigns that earn brand mentions in trusted sources

- Establish a credible presence in communities like Reddit, Quora, and industry forums

4. Technical GEO Coordination

- Partner with technical/dev teams on AI bot access, rendering, schema deployment, and indexing

- Translate technical findings into client-facing recommendations and dev tasks

5. Measurement & Performance Tracking

- Own LLM Share of Voice across multiple engines (ChatGPT, Gemini, Perplexity, Claude, Copilot, Meta AI)

- Track citation sentiment and coverage

- Set up and interpret GA4 AI-referral tracking

- Build performance reporting frameworks

6. Experimentation & Optimisation

- Test content structures, schema, and page formats

- Diagnose visibility gaps and prioritise improvements

7. Client & Stakeholder Management

- Lead client discussions and translate goals into execution plans

- Align internal teams across strategy and technical streams

Requirements

- 3–6 years in growth, performance, SEO, or content marketing

- Exposure to commerce environments preferred

Strong hands-on experience across:

- Content strategy and writing

- SEO

- Brand positioning and messaging

- Basics of structured data / Schema.org

- Digital PR or Account-Based Marketing

Additional expectations:

- Understanding of LLM behavior (or willingness to learn quickly)

- Strong communication and client-facing ability

- Ability to independently execute and own outcomes

- Comfortable in fast-paced environments

Good to Have

- Experience with US clients

- Startup or agency background

- Familiarity with AI search/GEO tools