Manager - Performance Marketing

About the Company:

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.

We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.

https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp

https://www.bp.com/en_in/india/home/news/press/bp-ventures-invests-9-million-in-indias-leading-intercity-bus platform-zingbus.html Position: Manager Performance Marketing Overview: We are looking for a Performance Marketing Manager to own and scale our paid acquisition efforts across digital channels. This role combines hands-on execution with strategic ownership of performance outcomes, attribution, experimentation, and cross-functional collaboration. The ideal candidate is data-driven, growth-oriented, and experienced in managing performance marketing at scale

What you will do:

Own the end-to-end performance marketing strategy, including planning, execution, optimization, and scaling of paid campaigns.

Lead paid acquisition across Google Ads and Meta (Facebook & Instagram) as primary channels, with exposure to YouTube, LinkedIn, Twitter/X, and programmatic platforms.

Drive measurable business outcomes through full-funnel performance strategies, optimizing for CAC, CPA, ROAS, LTV, and overall funnel efficiency.

Plan, execute, and optimize upper-funnel digital awareness campaigns across platforms (Meta, YouTube, Google Display, etc.), with a strong understanding of reach, frequency, CPM, brand lift, and their impact on downstream performance metrics.

Act as the primary owner of paid marketing KPIs, aligning campaign performance with business goals, seasonality, and demand-supply dynamics.

Build, lead, and mentor a high-performing performance marketing team; set clear goals, review performance, and enable continuous skill development.

Analyze audience behavior, performance trends, and conversion data to build high-performing, audience-specific campaigns.

Manage and optimize media budgets efficiently to support scalable growth and revenue targets.

Build and maintain a structured experimentation roadmap across creatives, audiences, bidding strategies, and landing pages.

Conduct A/B testing on ad creatives, landing pages, funnels, and audiences to improve engagement and conversion rates.

Own attribution and measurement strategy across platforms, working closely with analytics and product teams to improve tracking accuracy and funnel visibility.

Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations for stakeholders.

Collaborate closely with content, design, product, analytics, and tech teams to ensure effective campaign execution and messaging alignment.

Mentor junior performance marketers or manage agency partners, ensuring high-quality execution and learning culture.

What we are looking for:

Bachelor's or Master's degree in Marketing, Business, or a related field.

4 years of hands-on experience in performance or digital marketing with direct ownership of paid campaigns.

Strong expertise in Google Ads and Meta Ads; working knowledge of YouTube and LinkedIn Ads.

Experience managing and scaling significant monthly media budgets.

Proficiency in Google Analytics (GA4), Google Tag Manager, and performance tracking frameworks.

Solid understanding of bidding strategies, audience segmentation, attribution models, and conversion rate optimization (CRO).

Hands-on experience with campaign setup, optimization, reporting, and troubleshooting (not just strategy or coordination).

Experience working with marketing automation tools, CRMs, and analytics platforms.

Strong analytical mindset with a data-driven approach to decision-making and optimization.

Ability to work independently while collaborating effectively with cross-functional teams including product, tech, finance, and leadership.

Clear communication skills to present insights, experiments, and performance updates to stakeholders.

Good to Have

Google Ads, Meta Blueprint, or other relevant platform certifications.

Experience with mobile app marketing and MMPs such as AppsFlyer, Branch, or Adjust.

Exposure to performance marketing in travel, mobility, marketplace, or consumer internet businesses.

Experience with AI-powered marketing tools, automation workflows, and smart bidding.

• Working knowledge of SEO, CRM (SMS, WhatsApp, Email), and content-led growth.