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Function Description:
With a focus on digitization, innovation, and analytics, the Enterprise Digital Experimentation & Analytics (EDEA) team creates central, scalable platforms and customer experiences to help markets across all these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDEA is the integration of diverse skills across all of its remits. EDEA has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.
The American Express Enterprise Membership Analytics team leads the Enterprise Product Analytics and Experimentation charter for Membership Experiences across digital channels. The focus of this collaborative team is to drive growth by optimizing end-to-end Membership journeys, accelerating Native experience adoption, and enabling data-driven experimentation across App and Web platforms. The team specializes in leveraging digital engagement data, closed-loop insights, and experimentation frameworks to enhance customer experience, improve adoption of digital features, and deliver measurable business value across the Membership lifecycle.
Purpose of the Role:
This role will report to the Director, Early, Tenure, Servicing & Native Experience Analytics team and will be based in Gurgaon. The candidate will be responsible for delivering high-impact analytics and strategic insights to accelerate Native experience adoption, drive Digital channel growth (App & Web) across International Markets (beyond L5), and strengthen Membership reporting & enterprise communications
Lead Native Experience (Nativisation) analytics, measuring journey performance, experimentation impact, and identifying opportunities to accelerate full in-app adoption
Drive analytics to support Digital Channel growth (App & Web) across International Markets, enabling feature launches and quantifying business impact
Partner with Marketing teams to measure and optimize Drive-to-Digital campaigns focused on channel and feature adoption
Own and enhance Investor Relations communications, EDX Scorecards, and Membership Reporting packs, delivering clear, executive-ready insights
Identify and scale Gen AI use cases across Membership analytics to improve reporting efficiency, insight generation, and decision support
Define and monitor key KPIs to track digital adoption, feature engagement, and Native journey health
Deliver actionable insights by leveraging enterprise-wide digital, closed-loop, and customer behavioral data
Provide structured analytical support for strategic decision-making across Digital Experience and Membership teams
Qualifications:
Past Experience:
4+ years of analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred
Strong strategic thought leadership and problem-solving skills with ability to solve unstructured and complex business problems
Proven track record of project and people management; ability to engage and inspire team members and partners
Results driven by strong project management skills, ability to work on multiple priorities and keep team on track to exceed goals
Academic Background:
Post graduate degree in Business, Finance, Economics, Statistics or a related field from a premier institute
Functional Skills/Capabilities:
Strong expertise in SQL/SAS/Python and working with large, complex digital data sets
Prompting Experience across analytics Gen AI use cases
Deep understanding of Digital KPIs (Adoption, Engagement, Conversion, Retention)
Experience building executive dashboards and performance scorecards
Strong experimentation knowledge (A/B Testing, Multivariate Testing)
Exposure to AI/ML or Gen AI applications in analytics preferred
Experience working with enterprise data platforms (e.g., LUMI, Big Data environments)
Technical Skills/Capabilities:
A/B Testing & Experimentation frameworks
Digital analytics tools (e.g., Adobe/Omniture or equivalent tracking tools)
Dashboarding & visualization tools (e.g., Tableau, Power BI)
Knowledge of data engineering workflows and automation preferred
Behavioral Skills/Capabilities:
Enterprise Leadership Behaviors
Set the Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective
Bring Others with You: Build the Best Team, Seek & Provide Coaching Feedback, Make Collaboration Essential
Do It the Right Way: Communicate Frequently, Candidly & Clearly, Make Decisions Quickly & Effectively, Live the Blue Box Values, Great Leadership Demands Courage
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:Job ID: 145438389