Lead Generation Specialist

We're looking for a commercially-minded Lead Generation Specialist to join our marketing team and own the top of our sales funnel. This is a hands-on, high-impact role, you'll be responsible for building and executing the outreach engine that fills the pipeline our sales team closes.

You'll work across outbound prospecting, LinkedIn social selling, and paid/SEO demand generation to identify, engage, and qualify mid-market prospects. This isn't a role where you execute someone else's playbook — you'll be building and iterating the systems yourself, in close collaboration with our sales team.

·       Outbound prospecting

·       LinkedIn & social selling

·       Paid ads & SEO

·       Reporting & collaboration

Require:

• 3–5 years in a B2B lead generation, demand generation, or SDR/BDR role within a SaaS or techcompany
• Proven track record of generating qualified pipeline from outbound prospecting — with metrics to back it up (reply rates, meetings booked, pipeline value)
• Hands-on experience with outbound sequencing tools: Apollo, Outreach, Salesloft, or equivalent
• Comfortable working CRM systems (HubSpot or Salesforce) and keeping data clean and up to date
•  Experience running LinkedIn outreach campaigns that produced real meetings — not just connection growth
• Working knowledge of paid advertising on Google Ads and LinkedIn Campaign Manager
• Understanding of email deliverability fundamentals: domain warm-up, SPF, DKIM, DMARC, and inbox placement
• Experience targeting mid-market accounts
• B2B SaaS moves fast. What worked six months ago may not work today. You stay current on outreach trends, platform changes, and buyer behaviour. Adaptable

Nice To Have

• Experience using intent data tools
• Familiarity with ABM (Account-Based Marketing) strategies for target account lists
• Experience with SEO tools
• Previous experience in a startup or scale-up environment where processes were being built, not just followed