About The Content Mafia
The Content Mafia is a creator-led media and marketing company focused on building
distribution and turning creators into scalable businesses.
Through our Personal Branding division, we help founders, investors, and operators build
authority and distribution.
Role Overview
We are looking for a Lead Generation Specialist responsible for identifying potential clients,
initiating conversations, and building a strong pipeline of qualified opportunities for our
Personal Branding division. The role focuses on outbound outreach, prospecting, and
generating high-quality leads.
What You'll Do & Ideal Candidate Profile
- Write high-converting cold emails with strong subject lines to drive responses.
- Craft effective outreach messages for LinkedIn, Instagram, and Twitter DMs.
- Use CRM and email tracking tools to monitor outreach performance and manage
responses.
- Identify Ideal Customer Profiles (ICP) and research prospective clients such as founders,
CEOs, investors, and senior professionals.
- Qualify prospects effectively and schedule discovery calls for the sales team.
- Build and maintain structured prospect lists and a strong lead pipeline in the CRM.
- Stay updated on personal branding, creator economy, and LinkedIn growth trends.
Requirements
- 1 to 3 years of experience in lead generation, sales development, or outbound prospecting.
- Strong written communication and copywriting skills for outreach messages.
- Familiarity with CRM tools, email automation platforms, and AI productivity tools.
- Ability to research prospects and personalize outreach effectively.
- Highly organized with a proactive and target-driven mindset.
Skills: creator partnership,talent management,relationship management,communication
