The position requires a seasoned self-starter who can operate across strategy, stakeholder engagement, program design, and storytelling. You will lead a lean team to build visibility for how entrepreneurship drives systemic economic impact across India.
Key Responsibilities
1. Strategic Branding & Positioning
- Lead narrative building to position the organization as a catalyst for mass entrepreneurship
- Design and execute integrated communication campaigns for key initiatives (e.g., district-level entrepreneurship and women's economic empowerment programs)
- Develop tailored messaging for government, institutional, and partner stakeholders (B2G, B2P)
2. Digital & Content Strategy
- Own and manage the organization's website as a knowledge and storytelling hub
- Drive social media strategy (LinkedIn, YouTube, etc.) to enhance visibility and engagement
- Translate complex data and reports into accessible, high-impact content (posts, videos, insights)
- Design and manage high-quality newsletters for partners and funders
3. Storytelling, Media & Advocacy
- Work with program teams to surface on-ground impact stories of entrepreneurs and MSMEs
- Manage media relationships to drive coverage in business and mainstream press
- Lead communications for events, summits, and roundtables to strengthen thought leadership
4. Stakeholder Management & Operations
- Support senior leadership with communication for public engagements and media interactions
- Develop co-branded communication toolkits for partners
- Lead and mentor a small team, ensuring high-quality and timely delivery
- Manage communications budgets effectively
Required Qualifications & Skills
- 15+ years of experience in communications, marketing, or PR (corporate + social sector preferred)
- Proven ability to build and scale communication functions independently
- Strong digital expertise (CMS, email marketing tools, analytics)
- Ability to translate data into compelling narratives
- Strong stakeholder management and influencing skills
- Excellent writing and editing capabilities across formats
- High agility—comfortable operating across strategy, execution, and problem-solving
