Inside Sales Specialist

Role Title: Inside Sales Specialist

Product: CPaaS & Conversational AI Solutions

Role Vertical: B2B Sales - SME

Years of Experience: 0-5 years

Base Location: Noida

Preferred Industry: CPaaS, SaaS, Conversational AI, Chatbots, Customer Engagement Platforms, Cloud Communication Solutions

Minimum Qualification: Bachelor's Degree in Business, Marketing, IT, or a related field. MBA preferred.

About the Role

Fonada is looking for a highly motivated and results-driven Inside Sales Executive to drive revenue growth by identifying business opportunities, engaging prospective customers, conducting product demonstrations, and converting qualified leads into long-term clients.

The ideal candidate should possess strong communication, presentation, consultative selling, and relationship-building skills, along with a passion for technology-driven solutions such as CPaaS, Conversational AI, WhatsApp Business API, Voice Bots, and Customer Engagement Platforms.

Key Responsibilities

1. Lead Generation & Prospecting

· Identify, research, and engage prospective SME and Mid-Market clients through inbound and

outbound channels.

· Generate qualified leads through LinkedIn, Sales Navigator, digital campaigns, referrals, databases,

and networking platforms.

· Build and maintain a healthy sales pipeline to achieve monthly and quarterly business targets.

· Maintain accurate records of prospect interactions, activities, and opportunities in CRM.

2. Lead Qualification & Discovery

· Conduct discovery calls to understand client business requirements, pain points, and objectives.

· Qualify prospects based on business need, budget, authority, timeline, and fitment.

· Identify key decision-makers and influencers within target organizations.

· Collaborate with marketing teams to optimize lead quality and conversion rates.

3. Product Demonstration & Solution Consulting

· Conduct engaging virtual product demonstrations and presentations.

· Customize demonstrations based on industry use cases and customer requirements.

· Explain product capabilities, business benefits, and ROI in a simple and compelling manner.

· Act as a trusted advisor by recommending appropriate solutions aligned with customer goals.

· Address functional and business-related queries during sales discussions.

4. Sales Conversion & Revenue Generation

· Present commercial proposals and pricing discussions.

· Handle objections effectively and guide prospects through the buying journey.

· Negotiate commercial terms and close opportunities within defined sales cycles.

· Consistently achieve or exceed assigned sales targets and KPIs.

· Drive demo-to-conversion and lead-to-revenue performance.

5. CRM & Sales Reporting

· Maintain accurate and up-to-date records in Zoho CRM or other CRM platforms.

· Track lead status, demo outcomes, conversion ratios, and pipeline movement.

· Prepare weekly and monthly reports on sales activities, forecasts, and revenue performance.

· Provide actionable insights to improve sales effectiveness and customer engagement.

6. Cross-Functional Collaboration

· Work closely with Marketing, Product, Pre-Sales, and Customer Success teams.

· Coordinate with technical teams to address customer-specific solution requirements.

· Support campaign planning and execution by providing market feedback and customer insights.

7. Customer Onboarding & Relationship Management

· Ensure seamless handover of new customers to implementation and customer success teams.

· Assist customers during initial onboarding and adoption stages.

· Build long-term customer relationships to improve retention and identify upselling opportunities.

· Act as the primary point of contact until successful solution deployment.

Required Skills & Competencies

Mandatory

· Excellent verbal and written communication skills.

· Strong presentation and product demonstration abilities.

· Proven experience in inside sales, consultative selling, and lead conversion.

· Ability to understand business challenges and position technology solutions effectively.

· Strong negotiation and objection-handling skills.

· Experience working with CRM platforms, preferably Zoho CRM.

· Proficiency in LinkedIn prospecting and lead generation techniques.

· Target-oriented mindset with a strong focus on achieving results.

Preferred

· Exposure to CPaaS, SaaS, Conversational AI, WhatsApp Business API, Voice Bots, Contact Center

Solutions, or related technologies.

· Understanding of B2B and SME sales environments.

· Familiarity with virtual meeting and presentation tools.

· Experience in solution-based selling and customer engagement.

Key Performance Indicators (KPIs)

· Qualified Leads Generated

· Discovery Calls Conducted

· Product Demos Delivered

· Demo-to-Opportunity Conversion Rate

· Opportunity-to-Customer Conversion Rate

· Monthly/Quarterly Revenue Achievement

· Pipeline Value and Forecast Accuracy

· CRM Hygiene and Reporting Compliance

· Customer Onboarding Success Rate

Why Join Fonada

· Competitive salary with attractive performance linked incentives.

· Opportunity to work with cutting-edge CPaaS and Conversational AI solutions.

· Fast-track career growth into Senior Inside Sales, Enterprise/Key Account Management, or Pre-Sales roles.

· Collaborative, innovation-driven work culture.

· Exposure to diverse industries and high-growth digital transformation projects.

• Reporting To: Team Leader